A mix of experience in product development, manufacturing, retail design, brand development, marketing and management converge into a unique set of skills that are able to have an over-all control of entire product lifecycle from conception, through development to manufacturing and marketing. A creative mind always seeking opportunities to add value at every step of the product lifecycle. Currently working for Cheil Worldwide as Creative Director of Retail marketing acting as a brand custodian for Samsung.

Work Samples

  • Retail

  • Furniture

  • Products

Work History

Creative Director - Retail Cheil Worldwide March 2013 – Present (10 Months) New Delhi Area, India - Brand custodian for Samsung India looking after their retail marketing presence across the country. - Lead a team of Architects, Designers, 3D Artists and Production Engineers to conceptualise, detail, prototype and help produce retail identity for various formats across multiple product categories. - Adopt global guidelines and also create original retail marketing concepts that help Samsung consolidate its market presence in India and. - Develop vendors for massive deployment projects and take care of new projects in the launch phase. VP - Design and Marketing GreenStar Products, Inc. January 2011 – July 2013 (1 year 5 months) New Delhi Area, India Director - Innovation & Engineering GreenStar Products, Inc. June 2009 – Present (2 years 8 months) New Delhi Area, India Principle Designer & Partner The Moonshop June 2007 – September 2010 (3 years 4 months) New Delhi Area, India Manager - Creative Studios Mango Global (Formerly Telserra India Pvt. Ltd.) August 2005 – July 2007 (2 years) Associate Designer Nexus Design Project Pvt Ltd August 2004 – July 2005 (1 year) New Delhi Area, India


  • Indian Institute of Technology, Delhi

    • Master of Design Industrial Design
    • 2002 - 2004
  • GCA, Lucknow

    • Bachelor of Architecture Architecture
    • 1997 - 2002



1) Finalist - Next Gen PC design 2006 - www.startsomethingpc.com 2) Winner - Next Gen PC design 2005 3) Finalist - DPPI 2005 -http://www.wellness.tue.nl/ 4) All India Rank - 13 in CEED2002 5) Scholarship award - IITD, New Delhi 6) Scholarship award - GCA, Lucknow