Coroflot

Resume

PROFILE: Multimedia designer and marketing professional with over 8 years of work experience in project management, online communications, web design and development along with excellent technical skills, conceptually creative ideas and broad interests is looking for a full-time challenging position in a progressive company.

STATUS: Stamp 4 Visa holder entitled to work in Ireland permanently.

TECHNICAL SKILLS: Online – Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Management Systems (CMS), CSS, HTML, DHTML, XML, JavaScript, eNewsletters, blog and website development, website hosting, domain management, traffic tracking and data analysis, podcasting, online mapping, eCommerce development, digital teleconferencing, Google Analytics, Adsense, Adwords, and Webmaster Tools, Visio, OmniGraffle, Basecamp, DotNetNuke, WordPress, Joomla, Customer Relationship Management (CRM).

Software – Adobe CS3: Photoshop, Illustrator, Acrobat Professional, InDesign, Fireworks, Dreamweaver, Flash; Microsoft Office; QuarkXPress; CRM; Sharepoint; Firefox, Thunderbird; BBedit; Font Management.

Hardware – Apple Computer (OS X Tiger), PC (Windows XP, Vista), professional scanning, digital camera technology, and video equipment.

User Experience – User research, requirements gathering, task analysis, scenarios, personas, storyboards, mood boards, sketching, wire-frames, grids, styles, skins, prototypes, and user testing.

Print Process – CMYK digital file setup and digital printing process, spot colour (Pantone, Truematch), varnishes, packaging and 3D mock-up modelling, comp creation, binding, scoring, trimming, finishing, and assembly processes for a variety of paper stock weights and sizes.

WORK EXPERIENCE: Graphic Mint, Ringsend, Dublin
Multimedia Contractor & Marketing Consultant
August 2004 – Present

Responsible for managing the conceptualisation of different brands and interactive development of online product and service websites, blogs and eNewsletters for various clients (Onformonics, Whetstone, Aveda; University of Toronto, JaSig Conference; UC Berkeley, Opencast Community Project; DeAnza Properties, Catalina Luxury Apartments; The Organic City Community Project – to name a few).

- Researching and establishing user-needs, evaluating website traffic data and drawing behavioural patterns while taking into account business requirements to implement visual designs and build user interfaces.

- Determining technological and contextual design parameters focusing on the user experience.

- Conducting competitive analysis to generate creative proposals.

- Executing on design and establishing creative strategies through interaction scenarios, architecture information, priority charts, diagrams, flowcharts, mood boards, and mock-ups that were implemented using open-source CMS (Content Management System), CSS, HTML, XML, DHTML, JavaScript, various online applications, and the Adobe Creative Suite.

- Implementing SEO, SEM (Search Engine Optimization and Marketing) strategies; Google/Adwords/Adsense/Analytics/Webmaster Tools.

- Managing web design and development projects through Basecamp.

Conceptus Incorporated, Mountain View, California
Marketing & Multimedia Liaison
April 2005 – March 2007

Responsible for managing and coordinating strategic integrated marketing campaigns via print, web, email, and trade shows to help increase sales and overall awareness of the product and the company brands.

- Managing marketing communications needs and budget.

- Determining overall customer experience through marketing communication strategies.

- Determining market research needs, dealing with research vendors, evaluating findings and applying them to the marketing strategy.

- Managing the corporate and product brand through all visual and interactive communications (print, online and multimedia) while enforcing corporate and brand style guidelines.

- Leading marketing plans to target cross-cultural and multilingual audiences within emerging U.S. populations while keeping in mind ethical, and religious sensitivities pertaining to an 85+ million market groups.

- Managing and facilitating ongoing online marketing, training, and sales efforts through: e-commerce functionality, animated flash sequences, step-by-step online training, single-click physician locator, user-controlled online video, podcast archives, online lead generation, digital document reference, publication archives, and documentation downloads.

- Coordinating website design and content strategy along with information architecture, visual, interaction, and user experience; editorial, version control documentation, and visual guidelines as well as the internal/external content distribution strategy (eNewsletter, PDFs, Podcasts, Online Training, Intranet).

- Managing photo and video shoots, illustrations, animations, and new creative initiatives.

- Liaising with different stakeholders to meet the set requirements, goals and objectives of each project.

Conceptus Incorporated, Mountain View, California
Associate Graphic Designer
April 2003 – March 2005

Responsible for managing the design and development of U.S. consumer’s, physician’s, and investor’s website portals consisting of 100+ pages; as well as managing and maintaining websites in twelve European languages and portals for Australia and Singapore.

- Managing and coordinating visual and interaction design along with various online marketing strategies to increase website traffic via website development, SEO, SEM (Search Engine Optimization and Marketing), and strategic content distribution.

- Planning and implementing marketing communications goals, objectives, and requirements for all touch points.

- Determining user needs and website content strategy along with user experience design.

- Collecting, inputting and proofreading of version controlled editorial and multilingual localization.

- Implementing affiliate-advertising strategies to increase brand awareness.

- Managing user testimonials and online public relations.

- Conducting monthly website reports using Google Adwords/Adsense/Analytics/and Nielsens NetRatings.

- Maintaining, editing, and overseeing content management system (DotNetNuke).

- Establishing internal and external communication strategy along with asset distribution and archive management (eNewsletter, PDFs, Online Training, Intranet, Sharepoint).

- Managing all print materials, visual and audiovisual communications, implementing the visual design and development of the company, product brand, and style guides.

- Implementing cost saving initiatives, e.g. reducing expenditure of print materials by 45% through innovative digital technologies.

Macfadden Dance Magazine, Oakland, California
Design & Photography Administrator
March 2001 – February 2003

- Responsible for the collection, administration, and archives of all artwork submissions for publication.

- Administering image manipulation of main feature images for magazine cover on a monthly basis.

- Designing ads and layouts of monthly business reply mailings, content flow, ad development and placement for print and web version-controlled publications.

FedEx Kinko’s, Berkeley, California
Special Projects Coordinator
May 2000 – March 2001

- Establishing individual project scopes and requirements, including costs, special instructions, and deliverables.

- Coordinating specific projects for the print and design departments, ensuring skilful and adequate execution and on-time delivery.

UC San Francisco & UC Berkeley, California
Administrative Coordinator
November 1998 – August 1999

- Streamlining new student application processes and assisting with the execution of events within the Biochemistry Department, UC San Francisco.

- Coordinating ongoing communications for the Alumni Relations Office, Boalt Hall, and UC Berkeley.

- Responsible for the design and maintenance of templates for mailings, flyers, invitations, maps, bulletin boards, and online calendars.

EDUCATION: UC Berkeley - College of Extended Learning, Berkeley, California
Professional Sequence Certificate, Integrated Marketing
March 2005 – November 2006

Principal Subjects: Advertising, Direct Marketing, Integrated Marketing Communications, Public Relations.

Academy of Art University, San Francisco, California
Bachelor of Fine Arts, Web & Print Graphic Design
January 1999 – May 2003

Principal Subjects: Web and Print Design and Development, Design and Colour Theory, Typography, Computer Graphics, Photography, Art and Design History.

Santa Barbara City College, Santa Barbara, California
Multimedia Arts & Technologies Certificate
June 1996 – May 1998

Principal Subjects: Web Development, Basic Programming, Linear and Figurative Design Practice and Theory.

LANGUAGES: Fluent in English and Spanish – speaking, reading, and writing.

ACTIVITIES: I am driven by social, cultural, and environmental contemporary issues, which are a great source of inspiration. I enjoy all forms of artistic expression including installation, performance, and the fine arts.

REFERENCES: Available upon request.