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  • Randy Laybourne

    Art Director / Graphics / Illustration / Photography

    San Diego, CA

Daily and constant creative exploration has driven me since I was a kid roaming the forests and coastline of Vancouver Island on Canada’s western coast. I spent a year with a backpack and a skateboard roaming the museums and art districts of Europe before beginning my formal training at the Nova Scotia College of Art and Design in Halifax. An internship in California, where I did not know a soul at the time, ultimately led me through a progressive series of freelance and full-time positions of increasing responsibility at a varied mix of media, sports and apparel brands. Every step of this journey has informed my evolution as a fine artist and a designer. My passion for design is matched by an unfailing work ethic, a proven ability to execute and a natural curiosity to see what comes next.

Work Samples

  • Happy Endings Flyer

  • King Magazine Feature

  • Transworld Skateboarding Cover

Work History

Art Director UFC Magazine - Encinitas, CA - January 2012 to August 2015 Redesigned magazine with refined and updated grid and look. Create 6 regular and one special issue per year. Work closely with Editor-in-Chief to put together exclusive content. Acting photo director and editor, commissioning photographers and producing shoots. Direct, design and approve digtial iPad and iPhone editions that include bonus features, photos and video. Art Director Freelance - San Diego, CA - June 2008 to Present Work with companies such as: The Children's Place, Bad Boy MMA, King Publishing (skate and snow magazines) , Illiac Golf, Concrete Magazine, Fortune Sound Club, Color Magazine, Livestock, Osiris, Timebomb Trading and others. Projects: Product and lifestyle photography. Catalogs, flyers, posters and ads. Apparel graphics, skateboard designs and point-of-purchase. Editorial layout and design, illustration and editorial writing and editing. Hard Goods Art Director Element - Irvine, CA - May 2007 to June 2008 Managed the creative of all hard goods art and design. Directed and created hard goods catalogs. Designed all printed materials for hard goods (board inserts, packaging, and P.O.P.). Created art for decks, wheels, and other acces- sories. Coordinated hard good seasons with clothing and shoe divisions. Directed and communicated art to in-house and freelance artists. Worked closely with skateboard Product Manager. Art Director TransWorld Skateboard Magazine - Oceanside, CA - October 2005 to April 2007 Redesigned magazine. Created 14 issues a year. Worked closely with photographers and editors to put together on average 100 pages of edit every month, with an Associate Art Director. Directed product photoshoots. Shot photos of product and incidental / lifestyle. Created branding and advertising collateral. Art Director Spy Optic - Carlsbad, CA - November 2004 to October 2005 Concepted and implemented advertising campaigns for national and global presence. Directed creative for P.O.P. program, web design and updates. Created and directed seasonal catalogs. Direction and production of product and lifestyle photoshoots. Managed all work orders submitted to the Art Department. Hired and managed staff of graphic designers and extra freelancers when needed. Freelance Art Director Misc - Los Angeles, CA - January 2004 to November 2004 Clients?True Meaning Clothing, Red Bull North America / Kastner and Partners, Arnold LA, The Firm / Phantom Planet, Sole Technology, Giant Skateboard Distribution, Osh Kosh, The Skateboard Magazine, Frank Creative Workgroup. Art Director / Marketing Manager Giant Skateboard Distribution - Garden Grove, CA - September 2001 to December 2003 Managed budgets and events for marketing. Art Directed creative of New Deal, Vallely Skateboards and Giant (ads, web and print items). Coordinated and booked advertising for Popwar, New Deal, Vallely and Giant. Directed and produced product and action photoshoots. Created art for tees, skateboards and softgoods (New Deal and Vallely). Worked with freelance and staff artists on art submissions for skateboards and printables. Concepted, designed and produced all Giant catalogs, collateral and online presence. Hired and managed junior designers and freelancers. Art Director/Graphic Designer Emerica / Sole Technology - Lake Forest, CA - July 1999 to September 2001 Started as Graphic Designer for Thirty Two brand (catalogs, ads, P.O.P., printables).?Advanced to Art Director of Emerica Footwear. Concepted and designed all Emerica catalogs, advertising and collateral. Directed all product photography. Designed two versions of emericaskate.com in collaboration with programmer. Created art for packaging, detailing and apparel. Backpacker European Adventure - Europe - October 1992 to October 1993 Did a solo backpacking, art and skateboarding adventure for a full year through- out Europe (Western and Eastern bloc countries). Visited most major European art museums and galleries along the way.


  • NSCAD University

    • Bachelor in Communication Design Design
    • 1997 - 1999
  • NSCAD University

    • Bachelor of Art Fine Art
    • 1995 - 1997