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Director of Design
Sharecare, Inc
Jan 2011 - Present (13 years 4 months)
• Design and produce landing pages, microsites and online promotional pieces that comply with brand design guidelines
• Innovate and push forward new ideas to present trusted information to healthcare consumers
• Utilize storyboards, wire-frames, mock-ups and whiteboards to facilitate critical design thinking and to accurately represent user experience
• Prepare and create high quality presentation materials used as lead generation for multi-million dollar deals
• Work closely with editorial, product and dev team to develop solutions, define criteria/specifications on campaigns and product launches
• Provide quality assurance of all creative deliverables
• Influence and guide team members though the development and selection of proposed solutions
• Assist in the creation and implementation of Design Guide content
• Collaborate with team members to produce inventive, thoughtful and relevant work for Sharecare and healthcare partners
• Work within project parameters: client goals and requirements, brand guidelines, internal goals, usability, and technical constraints
• Cultivate an understanding of industry trends and experiment with new techniques while utilizing Web standards
• Design development and facilitation of solutions using extensive collaboration with team members, account reps and healthcare partners in order to meet Sharecare and client conversion goals
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Freelance Designer
Russell Babb Design
Sep 2007 - Present (16 years 8 months)
• Consulted with various clients on branding and identity
• Brainstormed and mocked design concepts for small ad agency clients including InBev, Coca-Cola and Chick-fil-A.
• Designed and consulted for conceptual product designs
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Senior Designer
CodeReady Solutions
May 2009 - Nov 2010 (1 year 6 months)
• Strategic graphic design and branding for three companies
• Produced high impact designs that increased sales, show rates and overall brand recognition
• Collaborated with marketing managers, writers and developers within CodeReady Solutions.
• Designed ads, branding, collateral, identity, websites, landing pages that are integral to brand awareness, adoption, and increased company profits.
• Designed and coded multiple email marketing campaigns that resulted in outstanding customer relations, increased fulfillment and event show rates.
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Design Intern
Cartoon Network
2008 - 2009 (1 year)
• Designed landing pages and modules for the beta site as well as the full site
• Assisted the Senior Designer and Project Manager with various tasks and small projects for the full site launch
• Created icons and thumbnails for blog post categories
• Designed desktop wallpapers and other web collateral