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Senior Visual Designer
Viator
Jun 2013 - Present (13 years)
• Design Marketing / UI assets and build creative team for travel booking platforms.
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Senior Designer
walmart.com
2006 - Jun 2013 (7 years)
• Manage and review vendor creative for print and online. Consult with vendors such as: RGA, Organic,Triad and Proctor & Gamble
• Lead design campaigns and design site marketing assets, oversee and train production junior designers. Onboard and train new designers and production artists.
• Built out designs for all walmart.com related packaging and in-store signage. Created and built style guides for new walmart.com logo and shipping platforms: site to store and home free.
• Produce site audits and create new designs and site flows for higher conversion and engagement.
• Brand liaison for creative department; consult between the site and stores branding divisions; UX liaison and consult to site partners
• Present to vendors, marketing and cross-departmental leaders.
• Built out UX integration of national Site to Store delivery service, creating wireframes, working with UI and engineering teams. Creating a variety of iterations refined by user testing and implemented site wide.
• Created new user flow for photo site checkout, taking learnings from user testing removing several steps to a simpler and faster checkout process.
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Freelance Designer
Consumer Friendly Creative
Jan 2002 - Oct 2006 (4 years 9 months)
Contract designer for a variety of clients such as iDeutsch, Laspata/Decaro, Rho Ventures, Tommy Hilfiger, Heike Jarick and Bare Escentuals.
• Designed corporate identity, created, coded and maintained marketing website for luxury fashion label
• Created lookbooks, posters and other marketing materials; shot photography for site and print usage
• Designed and coded monthly editorial email marketing promotions and sitewide assets
• Redesigned, coded and maintained investment firm website
• Designed and produced 100+ page print investment brochure
• Designed luxury fashion and jewelry catalogs and ads for clients Saks 5th Ave., and Dana Buchman
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Graphic Designer
Kinney + Kinsella
Aug 2004 - Jun 2005 (10 months)
• Designed and produced print ads, collateral, brand guides and concepts for luxury jewelry,beauty and fashion client presentations
• Designed websites for diamond manufacturers Avi Paz and DDM Clients include: Jaeger Le Coultre, Fortunoff, Daniel K, Penny Preville
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Creative Director
Boutique Y3K
2000 - 2001 (1 year)
• Built and managed creative and production teams from ground up for venture backed interactive agency
• Design direction of marketing and branding materials as well as creative strategies for clients
• Defined agency workflow process, describing roles/responsibilities and approval process
• Presented to clients, managed department budgets and schedules
Clients include: Nine West, Jones New York, Easy Spirit, Baby Gear
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Art Director, Licensing
Bikini.com
Jan 1998 - Mar 2000 (2 years 2 months)
• Art direction, style guide creation and management of over 30 licensees ranging from swimwear,apparel, footwear, jewelry, accessories, calendars, posters, toys and music cd’s
• Developed product illustrations, packaging designs, created trade show exhibits, illustrated trademarked tiki character icon and other animated online illustrations
• Managed licensing design team, scouted shoot locations, art directed photoshoots, edited and retouched images for licensing use