Rebecca McMillin

• Design Marketing / UI assets and build creative team for travel booking platforms.

• Manage and review vendor creative for print and online. Consult with vendors such as: RGA, Organic,Triad and Proctor & Gamble

• Lead design campaigns and design site marketing assets, oversee and train production junior designers. Onboard and train new designers and production artists.

• Built out designs for all walmart.com related packaging and in-store signage. Created and built style guides for new walmart.com logo and shipping platforms: site to store and home free.

• Produce site audits and create new designs and site flows for higher conversion and engagement.

• Brand liaison for creative department; consult between the site and stores branding divisions; UX liaison and consult to site partners

• Present to vendors, marketing and cross-departmental leaders.

• Built out UX integration of national Site to Store delivery service, creating wireframes, working with UI and engineering teams. Creating a variety of iterations refined by user testing and implemented site wide.

• Created new user flow for photo site checkout, taking learnings from user testing removing several steps to a simpler and faster checkout process.

Contract designer for a variety of clients such as iDeutsch, Laspata/Decaro, Rho Ventures, Tommy Hilfiger, Heike Jarick and Bare Escentuals.

• Designed corporate identity, created, coded and maintained marketing website for luxury fashion label

• Created lookbooks, posters and other marketing materials; shot photography for site and print usage

• Designed and coded monthly editorial email marketing promotions and sitewide assets

• Redesigned, coded and maintained investment firm website

• Designed and produced 100+ page print investment brochure

• Designed luxury fashion and jewelry catalogs and ads for clients Saks 5th Ave., and Dana Buchman

• Designed and produced print ads, collateral, brand guides and concepts for luxury jewelry,beauty and fashion client presentations

• Designed websites for diamond manufacturers Avi Paz and DDM Clients include: Jaeger Le Coultre, Fortunoff, Daniel K, Penny Preville

• Built and managed creative and production teams from ground up for venture backed interactive agency

• Design direction of marketing and branding materials as well as creative strategies for clients

• Defined agency workflow process, describing roles/responsibilities and approval process

• Presented to clients, managed department budgets and schedules
Clients include: Nine West, Jones New York, Easy Spirit, Baby Gear

• Art direction, style guide creation and management of over 30 licensees ranging from swimwear,apparel, footwear, jewelry, accessories, calendars, posters, toys and music cd’s

• Developed product illustrations, packaging designs, created trade show exhibits, illustrated trademarked tiki character icon and other animated online illustrations

• Managed licensing design team, scouted shoot locations, art directed photoshoots, edited and retouched images for licensing use