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Head of Marketing North America
CO
Jan 2019 - Present (5 years 4 months)
Organizes and manages the workflow of all marketing and creative needs to ensure day-to-day tactical items are executed on and strategic high impact work is developed and distributed.
Relationship building: a global team player with the ability to develop and maintain strong professional relationships with colleagues, customers, and external partners.
Provides leadership/motivation to convey the Primus and Hanwag brand vision and values.
Creativity, computer proficiency; solid knowledge of design programs, and a sensibility for merchandising.
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Marketing Manager
Denver, CO
Apr 2015 - Sep 2018 (3 years 5 months)
Created, directed and oversaw all marketing priorities, policies, objectives, and initiatives - marketing communications strategy, including campaign calendars, advertising, promotions, online strategy, creative direction, social media channels and public relations that support the brand goals to maximize the positive exposure in local, national and global markets that increase sales.
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Marketing Manager
Longmont, CO
Jun 2011 - Jun 2013 (2 years)
Developed and implemented marketing strategies to drive sales, strengthen the position of the Thule Group brands and increase brand awareness across global marketplaces. I created, implemented and oversaw all communication that promoted the organization and products, including retail packaging, merchandising, collateral, public relations, web and corporate communications.
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Design Supervisor, Marketing
Longmont, CO
Jan 2008 - Jun 2011 (3 years 5 months)
Worked with the brand manager for the Case Logic brand, as well as the global marketing director to develop and deliver strategic marketing initiatives.
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Packaging Specialist
Longmont, CO
Aug 2006 - Jan 2008 (1 year 5 months)
Worked with category managers and marketing manger to source, create and produce all Case Logic brand retail and non-retail packaging.
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Graphic Designer
Boulder, CO
Jun 2000 - Aug 2006 (6 years 2 months)
Worked with product managers and marketing manger to concept, develop and produce all Kelty brand marketing materials including dealer workbooks, packaging and web.