Over 42 years experience as a commercial photographer and videographer. Last thirty years with AM General. My successes include, but are not limited to: The photography/creative and marketing support for the HMMWV family of vehicles since 1984 and the successful brand development/messaging/launch and support of the HUMMER H1 & H2 commercial product line. Responsible for all advertising, photography and marketing support for AM General, its subsidiaries General Engine Products (GEP), General Transmission Products (GTP) and MobilIty Ventures LLC, the producer of the Mobility Vehicle One (MV-1) I was a key member of the team that developed the brand/media strategy plan and plan execution for AM General's Blast Resistant Vehicle-Off Road (BRV-O) Joint Light Tactical Vehicle which included but not limited to; photography/videography, advertising schedule/placement and media buys, web site design and overall program management. Successful completion of phase one and two of the strategy contributed to the success of AM General winning a sixty-five million dollar DoD Engineering and Manufacturing Development contract for the BRV-O JLTV. Currently developing the branding and messaging for AM General's new wholly owned subsidiary Mobility Ventures LLC, the makers of the Mobility Vehicle 1 (MV-1). The MV-1 is the only OEM produced vehicle built from the ground up for universal accessibility for people of all abilities. I am also responsible for all creative efforts including; Photography/videography, brochure development, website design, advertising and exhibit support. Other responsibilities include but not limited to are; Yearly development of comprehensive media strategy and execution. Direct the creation of company ads and brand messaging. Oversee all company branding for consistency in message and look. Develop and produce all company and product collateral materials. Interact with profit centers to research and identify additional markets and develop a media strategy best suited to reach target audiences. Specialties: Photography/videography, advertising, branding and strategy, marketing.

Work Samples

  • Marketing Photography

  • Published Photography

  • New Mexico ADDY Award



Professional Photographers of America, Professional Photographers of Michigan, Detroit Professional Photographers Association, Nikon Professional Services National Press Photographers Association, National Defense Industry Association, Association of the United States Army


New Mexico ADDY Award, Photographer