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Over 30 years experience as a commercial photographer and videographer. Last twenty-eight years with AM General.
Responsible for the photography/creative and marketing support for the HMMWV family of vehicles since 1984 and the successful brand development/messaging/launch and support of the HUMMER H1 & H2 commercial product line.
Currently responsible for all advertising, photography and marketing support for AM General, its subsidiaries General Engine Products (GEP), General Transmission Products (GTP) and General Tactical Vehicles (GTV) a joint venture between AM General and General Dynamics Land Systems.
Most recently, was integral in the development of the brand/media strategy planning and plan execution for AM General's Blast Resistant Vehicle-Off Road (BRV-O) Joint Light Tactical Vehicle including but not limited to; photography/videography, advertising schedule/placement and media buys, web site design and overall program management.
Successful completion of phase one and two of the strategy contributed to the success of AM General winning a sixty-five million dollar DoD Engineering and Manufacturing Development contract for the BRV-O JLTV.
Other responsibilities include but not limited to are;
Yearly development of comprehensive media strategy and execution.
Direct the creation of company ads and brand messaging.
Oversee all company branding for consistency in message and look.
Develop and produce all company and product collateral materials.
Interact with profit centers to research and identify additional markets and develop a media strategy best suited to reach target audiences.
Specialties: Photography/videography, advertising, branding and strategy, marketing.
New Mexico ADDY Award