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  • Riz Ainuddin

    Varying degrees. A passion.

    Kuala Lumpur, Malaysia

Versatile freelance Art Director currently resides in Kuala Lumpur, Malaysia working with various communications & advertising, media and production agencies. To date, I have conceptualize, directed and executed creatives in various fields of interest; new media, interactive marketing & digital communications, print & publishing, media productions, production design, identity & brand development and food photography

Work Samples

  • Website

  • Identity

  • Movie Poster

Work History

-- December 2007 - Present Creative Director Friedchillies Media - www.friedchillies.com Friedchillies.com is a specialist topic content brand that provides food guides, editorial, reviews and community information for afficionados of Asian food, including street food in Malaysia and Malaysian food around the world. Adobe Case Study Feature http://tinyurl.com/4q2vms -- March 2005 - Present Founder / Art Director Radegrees Communications - www.radegrees.com Design communications company across online and offline media, small and full scale below the line. Clients and brands I've worked with to date: International Committee of Red Cross Geneva (ICRC) Ericsson Leo Burnett Advertising Malaysia Leo Burnett Advertising Asia Pacific Arc Worldwide SAKS Consulting SS&C Technologies ZADA Inc Reservoir Production Reservoir TV KL Motion Pictures Grand Brilliance Jehan Miskin Friedchillies Media CICAKnet Federal Furniture Imagineers Worldwide Matrix Communications National Stroke of Association Malaysia (NASAM) ScopeTel Shahril Associates Strongweb YTY Industry -- September 2006 - October 2007 Art Director Digitalyst - www.digitalyst.com Digitalyst is the exclusive marketing partner for TM Net email subsciber database over 2.8million people. We offer high-value pay per open email database marketing services. Oversees, lead and manage all e-mail campaign creative. Other activities include client management and account servicing are met. Client and brands I've worked with: CIMB Bank Malaysia Airlines Malaysia Airlines Enrich Suzuki Sime Darby Intel TM TM Net Taylor Nelson Sofres (Hong Kong & Malaysia) Si Khiong Star (Mercedes) Standard Chartered Bank HSBC Bank OCBC Bank YTL Hotels Brylcreem M&M Glomac Buena Vista Dell Ford Holiday Tours -- July 2005 - June 2006 Art Director, Digital & Interactive Leo Burnett / Arc Worldwide - www.leoburnett.com.my Lead and responsible for conceptualising creative concepts and other activities are met. Clients and brands I've worked with: Malaysia Airlines Malaysia Airlines Enrich Ford Motors Company (Malaysia) Godfrey Phillips Morris (Malaysia) HSBC Bank (Malaysia) International Comitte of Red Cross Geneva (ICRC) Petronas (Motorsports) Standard Chartered Bank (Malaysia) Malaysian Biotechnology Corporation SEG International -- Mar 2004 - Mar 2005 Imaging Director Intecture Sdn Bhd - www.intecture.com Lead and manage the Imaging Department to ensure that all imaging requirements Imaging activities include:- # Team leadership, creative direction & thinking # Mentor, guide, and provide support for members of the brand team, and be an advocate for needs of the brand team to the other groups. # Integrate clients & business requirements into brand & media strategies, marketing, and aesthetic interests. # Develop design parameters for all projects, develop design briefings, lead development of new business, and develop and build department capabilities # Develop/recommend and implement procedures to improve efficiency and workflow # Responsible for the smooth, efficient flow of information and jobs between the account service team and the creative team; # Distribute instructions and materials to creative team - ensure information is accurate and complete on work orders; # Lead team projects and meetings / discussions - ensure discussions stay on track and lead to a solution, decision, and/or next step Liaison with external outsourced parties # Process cost estimates, purchase orders and related financial reportings. # Identifying, tracking managing and resolving imaging project issues # Monitor timesheets, billable hours and job activities; and Process cost estimates, purchase orders and related financial reporting -- Nov 2003 - Mar 2004 Senior Imaging Technologist Intecture Sdn Bhd - www.intecture.com Partner Josh Lim & Associates - www.josh.com.my Assists the Imaging Department to ensure that all imaging requirements Imaging activities include:- # Art direction # Web development & strategy # Print design & execution # Interactive demo presentation # Design research & development # Liaison with external outsourced parties # Reporting -- Oct 2001 - Oct 2003 Senior Design Technologist Motionworks Sdn Bhd - www.motionworks.com.my To work & brainstorm ideas closely with Creative Director to ensure that all design & non design related activities include:- # Art direction # Web development & strategy # Interactive demo presentation # Corporate presentation # Design research & development # Project & design reporting # Meet design deadlines # Develop development production process # Practise research & development system # Constant reserach on new technology # Established efficient time management -- Aug 2000 - Sept 2001 Senior Design Technologist CICAKnetdn Bhd - www.cicak.net To ensure that all design development activities include:- # Producing creative designs & concepts # Understanding websie functionalities & requirements # Meet design deadlines # Develop development production process # Practise research & development system # Constant reserach on new technology # Deliver non website related work # Established efficient time management -- PERSONALITY ========= Personality test results from participation of BBC (www.bbc.co.uk) television programme 'What Am I Like? The Personality Test' : Innovator # Energetic and creative, taking inspiration from everyone they meet # Enjoy flexible work environments with few rules and many opportunities for fun # Think of themselves as imaginative, sociable and sympathetic # May not think logically about their ideas Further Reading Link: http://www.bbc.co.uk/science/humanbody/mind/articles/personalityandindividuality/whatamilike/innovator.shtml Mentor # Warm and lively people who focus on the needs of others # Bring people together and encourage group participation # Think of themselves as intelligent, outgoing and sensitive # May become overbearing in their quest for harmony Further Reading Link: http://www.bbc.co.uk/science/humanbody/mind/articles/personalityandindividuality/whatamilike/mentor.shtml -- ACCOLADES ======== Majalah PC http://www.karangkraf.com.my/E-Majalah/MajalahPC/ Featured in an article in relation to work and career. Marcus Evans www.marcusevans.com 2nd Annual Brands Asia Conference participation V Mag English www.astro.com.my/vmag/ Featured in an article in relation to work done for the KENT Choice @ssistant Launch Event. Majalah Mingguan Wanita http://www.karangkraf.com.my/E-Majalah/MingWanita/ Interviewed for featured male personality in relation to his work and career. KLue Magazine www.klue.com.my Mentioned in relation to participation in arts event organized by the magazine (Urbanscapes). Jaring Internet Magazine www.magazine.jaring.my A publication of leading local ISP, Jaring. Various sites published featured. Digital Malaya Project www.digitalmalaya.com Collective member of local Malaysian Cyber Culture scene and the Local Art & Design Community. Sifoo.com www.sifoo.com Collective member of a Local Art & Design Community


Middlesex University, London