Coroflot

Resume

3982 W Sawgrass
Cedar Hills, UT 84062
908.745.9953
howell@byu.net

Education

Masters of Business Administration
Emphasis in Marketing & Business Strategy
Marriott School of Management, Brigham Young University
Provo, UT | April 2011

• Distinctions: Academic scholarships, 1st Place Marriott School Case Competition, MBA Student Wire Sr. editor
• Marketing Experience: Familysearch.org segmentation analysis – Led team through segmenting national population, analyzing 60K survey responses. Recommended an acquisition plan to attract an additional 6% of the market

Bachelors of Fine Arts in Industrial Design
Minors in Business & Product Development
Ira and Marylou Fulton School of Technology, Brigham Young University
Provo, UT | April 2005

• Distinctions: University Academic Scholarship, Industrial Design Department Scholarship, National Business Merit Award Recipient, Golden Key Honor Society Vice President
• Product Development Experience: Becton Dickinson Capstone Project - Led team through concept development, product positioning, and design and production of functioning visual prototype for a proprietary healthcare technology


Professional Experience

vSpring Capital / Swarmbuilder, Inc | Summer Associate
SLC, UT | Summer 2010

Collaborated with principals and associates to allocate $10M to internet startups. Retained as a marketing consultant to affiliated portfolio company management
• Built tool to analyze member (cohort) data to determine ongoing user LTV and marketing campaign effectiveness, expected to increase user engagement by 6%
• Drafted a market entry plan to move company into new manufacturer and retail industries, projected to expand company’s TAM $80B
• Implemented an industry classification system to facilitate targeted marketing campaigns for portfolio of 200 brands, 60K retailers, and .25M 3point5.com and ProMotive.com members

Demassi.net | Owner, Consultant
Princeton, NJ | 2008 - Current

Developed website collaboration platform enabling more efficient, cost effective interaction between creative providers and clients. Implemented 30n alpha pilot to test functionality
• Used platform to develop business strategies for product developers, including project need identification and development of brand-specific design briefs
• Researched and distributed business strategy documents for industrial design client’s customer management.
• Raised client’s productivity 15% and lowered annual operating costs by $55K

Machineart Industrial Design | Sr. Design Manager
Frenchtown, NJ | 2005 - 2008

Built product concepts according to client specifications within scheduling and budget constraints. Developed pricing, promotion strategies for private brand of products.
• Co-authored promotional materials, created development plans, and conducted social media campaigns in conjunction with product launch
• Worked with suppliers and customers to reduce estimated lead times by 2-14 days
• Created a strategy for increased market penetration through website development, eCommerce, print, and promotional media resulting in 20% increase in project leads

BYU Center for Instructional Design | Software Test Engineer
Provo, UT | 2002 – 2005

Provided technical support for web-based learning management system Blackboard
• Broadened platform usability by allowing users to upload non-traditional content. Designed construction of knowledge base to evangelize improved functionality.
• Trained 1000+ users and conducted road shows to highlight product features. Implemented best practice procedures resulting in a 10% decrease in calls to support center