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I have a diverse background in Higher Education Program Coordination and Digital Media Technology with a strong marketing sense and methodical approach to high concept digital storytelling and an entrepreneurial spirit. I don't think outside the box; I think in the box, through the box around the box, and beyond the box. My work is described as creative and clean, and my approach to projects is efficient and methodical. Experience in fabric design/apparel design, repeat pattern, brand identity, logo design, collateral materials, information graphics, package design, photography, color/image correction and multimedia, direct to garment digital printing. I am investigative, inquisitive, curious, calm and professional. I utilize mixed media with combinations of traditional and digital art in Illustrator and Photoshop. Web imagery, video editing, e-learning, landing page design, advertisements, brochures and business reports, desktop publishing in InDesign. Generate fitness apparel design for yoga, dance, home goods design and printing such as wall art, kitchenware and gifts. Specialties: Textile Design, Illustration, Synthesis of complex information into organized visual output, Brand Identity and Logo Design, Storytelling via 2D visual imagery, Illusion of movement in 2D design, Repeat Pattern Design, Color Theory, Typography, Fabric Design, Direct to Garment Printing, Sublimation, Social Media Marketing, Content Management, Instructional Design, E-Learning.
Oversee projects and assist Chair of Electrical & Computer Engineering with strategic planning and key programatic events for the department. Art direction for design, conference, event collateral materials and department projects. Create and distribute all marketing materials. Manage multiple media projects and department events and meet deadlines. Collaborate with College of Engineering communications department, UF Publications and the UF Foundation office in marketing and promotion efforts. Coordinate, design and monitor all social media, digital media, video, photography and serve as communications liaison to ensure brand identity. Develop, design and oversee production of merchandise and promotional branding items. Event management including communications and logistics, catering and space, preparation of marketing materials, ensuring events run smoothly. Coordinate and assist the Chair in scheduling, organizing and planning events and meetings. Administrative duties also include ECE Ambassador Program administration, Faculty Honors and Awards submissions. Oversee office staff and Chair's office reception.
Graphic Design including direct to garment design for merchandise, web graphics, social media graphics and promotions, branding, merchandising and content management. Direct to garment printing, template development, textile design and printing. Retail sales, develop quotes and estimates, customer service.
Freelance graphic design including corporate brand identity, social media marketing, collateral materials, booklet and brochure design, digital illustration, repeat pattern design, mixed media. Fabric and apparel design, printing, sourcing.
Pre-production including preparation of shoot schedule, coordinating the necessary communication of production details, cast notifications, preparations during the shooting process, preparing call sheets, record keeping of data relative to the working hours, documentation, casting assistance. Assist in maintaining creative integrity of story line, liaison between director and multimedia specialists, analysis and critique of video/audio editing discrepancies. Graphic Design including package design, poster design, logo design, video title pages. On set assistance with lighting, pull focus, and general design feedback for composition. Assistance with wardrobe, set design. Post production video color correction.
Sketched mock ups from creative briefs for magazine advertisements, Created logos and layout per branding guidelines and specs, Finalized production ready files. Advertising, campaign development, logo design, typography, layout, presentation, color theory.
Direct to Garment Digital Printer/Designer: Graphic design, print for fashion, placement and sizing of artwork on apparel and gift ware such as canvas bags, linens, mugs. Generated and maintained client base by offering superior customer service and business promotion solutions. All aspects of business management including QuickBooks, content management of website, email notifications, purchasing, invoicing, maintenance of printers and equipment.
Coordinated vocational success services program targeting health sciences and other vocational education programs to promote and attain greater student success and achievement. This included Critical Thinking Skill Lab management and Instructional Design for Critical Thinking Skill Development, supervision of 25 student tutors and implementation of Supplemental Instructional Program for Health Sciences and Mathematics. Monitored student progress based on test score data and course grades. Communicated with professors in several departments and provided tutoring assistance to several hundred students per year.