Sasha Tseng

SashaPure

Sasha Tseng is a designer always moving toward simplicity. Her process seeks beauty by filtering impurities. Sasha draws inspiration from people, traveling frequently and meeting them with an open mind. Her joy from these meetings paints itself into her designs, making her works more colorful and touching. Since the summer of 2007, she has renamed herself "SashaPure" as a reminder of her goal to keep her focus pure, her designs simple and her life beautiful.

Resume

2008 Feb-now
Lunar Design / Industrial Designer
2007 Jun-Nov
Lunar Design US / Industrial Design Intern
2004 Aug-2007 Mar
BenQ Corporation/ Industrial Designer
2003 Jul-Aug
Philips Design Taipei / Industrial Design Intern
2002-2004
Apogee Design Inc. / Free lancer
2000 Jul-Aug
Tsan Kuen / Industrial Design Intern

My professional experience is product design, to integrate emotional and logical elments, ex: concepts creation, user experience observation, market trends, and manufacturer communication.

I'm an Industrial designer at Lunar Deisgn, create product differentiation for clients, most focus on consumer, living and medical products. I'm a bridge between Lunar Design and Asia,to introduce our philosophy/culture to Asia. In addition, to deliver Asian culture and trends to Lunar Design.

When I was doing an Industrial designer in BenQ Lifestyle Design Center, I was doing innovattion for mobile communication life, integrated esthetic sensibilities, user experience, market trends, and technology application to design mobile phone, also responsible for manufacture quality check up till products become available in the market.

Location

San Francisco, CA

Specialties

  • Industrial Design
  • Interaction Design
  • Fashion/Apparel

Experience

6 years

Education

National Taiwan University of Science and Technology

Awards

2006 IF 2006 / BenQ mobile M580 2005 G-mark 2005 / BenQ mobile M580 2004 Lite-on Awards / excellent work / luckiness with u 2004 New era of Gourmet cooking 2000-2010 (by Tsan Kuen) / Silver / toast messenger

Affiliations

Industrial Design

Website

http://fotologue.jp/Sashapure