Coroflot

Resume

Eric R. Savage
Cell 503-830-8422 Phone/Fax 360-686-8098
36315 NE 241st Avenue, Yacolt, WA 98675

eric@savagecreative.com
http://www.savagecreative.com

Create Unique and Lasting Brands.
Captivate, Inform and Entertain.
Capture Immediate Leads and Sales.

That’s what you get when you put over 25 years of Award-Winning Creativity, Strategy, Marketing and Leadership to work on your team.

You’ll get a strong Conceptual Thinker that is Team Oriented. A proven Award Winner that is a proven Results Winner. Consumer and Business to Business Experience that is tough to match:

• Experience that includes New Product Introduction, Brand Development and Implementation as well as Generating Immediate Leads and Sales.

• Experience in integrating all types of Media: Internet, Television, Print, Radio, Direct Mail, Public Relations, Outdoor, Trade Shows, Collateral, Package Design, and Point of Purchase.

• Experience in Storyboarding, Illustration, Photography, Design and Copywriting.

• Experienced Manager that knows how to Build and Guide a Successful Team.

• An experienced Presenter, but more importantly, an experienced Listener.

Opportunities and Experiences

• Savage Creative, Portland – February 2002-Present

President, Creative Director - Capitalizing on the experience gained at larger agencies and selective use of the wide range of creative skills, clients benefit with a streamlined, yet effective solution for their marketing and advertising dollars.

Highlights include:

• Branding and Marketing of Eagle Landing, the most dramatic real estate development ever to come to Portland’s East Side. Golf Courses, Corporate Park, Retail Shops, Amphitheater, Fitness Center, Custom Homes, Condominiums and a Nature Park are all part of the unique community. Provided all Design, Writing, Public Relations, Web Site Design, Print Advertising and Collateral for the development.

• New Product Design, Branding and Market Introduction for the EkaTetra, a revolutionary single-handed wireless keyboard. Created corporate identity, branding, target market strategies as well as investor and user group marketing materials.

• Marketing and Advertising for the upscale Summerlinn Apartments and Condominiums in West Linn, Oregon. Upgraded their branding through a new Web Site Design, focused web presence and a new marketing campaign. Marketing consisted of Print Advertising, Internet, Direct Mail and localized Public Relations.

• New Japanese product launch for Protection Plus Warranty service for Automotive Dealer groups in Japan. Designed and developed Web Site and Collateral materials.

• Illustrated a political satire book entitled “Our Tent”, with over 30 humorous illustrations depicting the history of politics in the United States.

Rosen/Brown Direct, ROI Advertising, Portland – Sept. 1996-February 2002

Vice President, Creative Director - Learned from the best how to create a truly integrated campaign and make every inch of it work two to five times harder–without damaging the Brand Image. Learned all about research, testing, maximizing a database and projecting solid Return On Investments. Learned how to combine the techniques and rules of Direct Marketing with the power of Accelerated Brand Building.

Highlights include:

• Building and Managing an integrated team of Web Designers, Programmers and Producers combined with Advertising Art Directors, Copywriters and Print Production.

• National Consumer New Product Introduction for the iOpener from Netpliance, the first solely Internet appliance on the market, utilizing Television, Radio, Direct Mail, the Internet and Print Advertising.

• National New Product Test Marketing for 3M Corporation’s electronic presentation products: Data Conferencing, Video Conferencing and Digital Whiteboards.

• National Consumer New Product Re-Introduction for TaylorMade-adidas Golf. Created a successful new marketing model for Consumer Demonstration Events.

• Generated more than 45,000 leads for Pervasive Software’s Tango Web Development Software utilizing exciting Web Videos, Direct Mail, Print and In-Theater Advertising.

• Tripled any previous response for Lucent Technologies New APX8000 Product Introduction combining Web Videos, eMail and Direct Mail.

• Successfully strategized and implemented the Branding, Customer Interface, Launching and Marketing of iMark.com, an Online Industrial Equipment Marketplace.


Savage Inc, Portland – January 1991-September 1996

Owner of Design Firm and Partner in City Magazine - Learned how to juggle a design studio as well as launch a new concept in local publishing that combined fashion, personalities, entertainment and nightlife.

Highlights include:

• New Product Launch for Henry Weinhard’s Brewery, creating excitement among the buyers and distributors for their new entry into the microbrew category.

• Award-Winning Multimedia Campaign for Z100 Radio Station utilizing new Branding Materials, Television and Outdoor Advertising.

• Exciting Guerilla Marketing Campaign for Burgerville USA and their Wild West Festival.


Harris Savage Massey Advertising and PR, Portland – July 1985-January 1991

Partner, Creative Director (joined as Kobasic, Harris and Savage) - Learned how to create a broadcast producing machine that could crank out low cost monthly integrated retail campaigns and still win awards. Learned how to compete for, and win, new business, building an agency into three offices in three states. Learned the power of integrating solid Public Relations into an effective marketing plan.

Highlights include:

• Three years of Creating and Producing Award-Winning campaigns for Nissan utilizing NFL legend Joe Montana as our regional hero and Nissan expert.

• Designed and Marketed a new line of elegant rattan furniture for Kiani Furniture.

• Created and Produced a Television Commercial for the Country of Indonesia, which told of their deep tradition of protecting their valuable rainforests.

Savage Design, Portland – October 1981-July 1985

Owner of Graphic Design Studio - Learned that I could wear a lot of hats and still create exciting work. Learned the patience and knowledge needed to become an employer and an effective teacher. Learned how to generate business not only for myself, but also for a staff of employees, while maintaining a high level of quality control.

Highlights include:

• Emmy Finalist, National Addy Award winning Television campaign for the National Association for Retarded Citizens.

• National Addy Award for a poster designed for the Wildlife Artists Guild supportingThe Washington Park Zoo (now the Oregon Zoo).

• New Product Introduction for Avia Footwear featuring a dramatic Trade Show Exhibit design and New Product Introduction Video.

• New Product Re-Introduction for the Beers of Singapore, Tiger, Anchor and ABC Stout, through Public Relations and Print Advertising.



McCann-Erickson, Portland – February 1981-October 1981

Art Director - Learned how an International Advertising Agency with multiple offices does business. Learned what it's like to work on national accounts with big budgets. Learned that I didn’t want to move out of Portland when Corporate Headquarters decided to move the office to Atlanta, Georgia.

Highlights include:

• Created National Campaign aimed at consumers promoting Georgia-Pacific's do-it-yourself Magazine.

• Established and created a new Branding Campaign for Oregon Bank utilizing Print and Broadcast to compete against out of state banks.

• Created the new Logo and Corporate Branding look for Georgia-Pacific's new Corporate Headquarters, The Georgia-Pacific Center in Atlanta, Georgia.

Gerber Advertising, Portland –June 1979-February 1981

Art Director - Learned the retail and grocery advertising business and what broadcast production was all about. Learned how to stretch broadcast budgets while at the same time improve production values. Learned how important every member of an agency team truly can be.

Highlights include:

• Created a Multi-Media New Product Launch for Itron Utility Billing Associates, which has now grown into the world's largest automated utility billing service.

• Created Award-Winning campaign for the Northwest Chrysler-Plymouth Dealers, utilizing Television, Radio, Outdoor and Newspaper Advertising.

• Created Award-Winning Television campaign for the Engine House Pizza Company.

Major Awards Earned

Recognizing Both Results and Creativity - Echo Awards, Pioneer Awards, Rosey Awards, N.W. Addy Awards, National Addy Awards, Telly Awards, Clio Awards, Bernbach Award, Spotlight Awards, American Scene Award, Best In The West Awards, The One Show Awards, Emmy Nomination, Judge for Best In The West Awards, Judge for Clio Awards, Judge for Echo Awards.

Speaking Opportunities

Direct Marketing Association Annual International Conference. - Speaker for Weekend Creative Session entitled "Going Against the Grain".

University of Portland - Advertising and Marketing Course Guest Speaker.

Advanced College Prep Teen Lecture Series - Guest Speaker.


Additional Education

Graduate of The Burnley School of Professional Art, (Seattle Institute of Art) Seattle 1977, Bachelors Degree - Winner of the Senior Portfolio Scholarship Competition.

New School for Visual Concepts, Seattle 1978 - Post Graduate Illustration Classes.

Miscellaneous Educational Seminars, Retreats and Training - Subjects included Management and Business, Copywriting, Creative Brainstorming, Team Building,
New Business and Public Speaking.

Computer Software

InDesign, QuarkXpress, PhotoShop, Illustrator, Word, PowerPoint, Flash, Excel, Acrobat, GoLive, Dreamweaver