Coroflot

Resume

AREAS OF EXPERTISE INCLUDE:
> Competitive Strategy
> Brand Development
> Multi-Channel Marketing
> Creative Troubleshooting
> Major Account Management
> Customer Satisfaction
> Market Trend Analysis
> Multiple Industry Knowledge
> Team Leadership


PROFESSIONAL EXPERIENCE
=======================
SEARS HOLDINGS CORPORATION, HOFFMAN ESTATES, IL - 2007 to 2009
ART DIRECTOR SPECIALIST
> Created storewide strategies and synthesized executable deliverables for 3900+ specialty and retail stores encompassing 4 distinct formats (Sears, Kmart, The Great Indoors, MyGofer)
> Coordinated unified presentation of proprietary brands in multi-channel environment
> Created campaigns that leveraged user generated content from ratings and reviews throughout in-store signage
> Executed high volume of photoshoots - responsible for all creative aspects including concept ideation, casting, art direction, production and high resolution retouching
> Standardized and streamlined creative project processes and policies
> Trained and developed new employees regarding department policies and professional growth
> Recognized by key partners for conducting exceptional account service

GOLFSMITH INTERNATIONAL, AUSTIN, TX - 2004 to 2007
MARKETING MANAGER
> Designed retail advertising, direct mail, trade show, catalog and point-of-sale materials
for this leading golf and tennis retailer
> Helped test/coordinate the front end launch of ratings and reviews
> Highly skilled in event planning, C-level presentations and multi-channel product launches
> Developed and expanded private label brand portfolio
> Reinvigorated loyalty CRM program, resulting in 700,000 unique names in 14 months

COLLIN COLLEGE, PLANO, TX – 2002
ASSOCIATE PROFESSOR
> Taught and co-developed curriculum for "Introduction to Computer Graphics" course

HARWOOD MARKETING GROUP, ADDISON, TX - 2000 to 2004
ART DIRECTOR
> Designed corporate ID, point-of-sale materials, catalogs, pre-print inserts, trade show graphics and co-op programs for B2B and B2C clientele of this PROMO 100 agency
> Established and operated in-house photography studio as additional revenue stream
> Redesigned Kimberly-Clark promotion resulting in annual sales increases of 35% for all client products during the promotional period for two consecutive years
> Acquired the Western US account with Kraft/Nabisco after launching new promotional strategies for various consumer goods
> Awarded Bronze Dallas ADDY for contributions toward Nokia 8250 illuminated display
> Awarded Silver Reggie for contributions toward HTH Pool Chemicals Loyalty Program

TracyLocke, Dallas, TX - 2000
ART DIRECTOR INTERN
> Recognized as Intern of the Year after peer and management review


EDUCATION
=========
CERTIFICATE IN INTERACTION DESIGN & SOCIAL ENTREPRENEURSHIP
AUSTIN CENTER FOR DESIGN, AUSTIN, TX - 2010 TO Present

MASTERS OF BUSINESS ADMINISTRATION (MBA)
SAINT EDWARDS UNIVERSITY, AUSTIN, TX - 2004 to 2006
> Entrepreneurship concentration
> Delta Mu Delta Honor Society member
> 4.0/4.0 Cumulative Grade Point Average

B.B.A. DEGREE IN MARKETING
TEXAS A&M UNIVERSITY, COLLEGE STATION, TX - 2000
> American Advertising Federation and Business Student Council member
> 3.1/4.0 Cumulative Grade Point Average (3.4/4.0 Major)


TECHNICAL BACKGROUND
====================

CERTIFICATION:
Essentials of Online Marketing, Online Marketing Institute - In Progress
> Online marketing certification concentrating on strategy/planning, social media, paid search, email marketing, web analytics, landing page optimization and user experience

DESIGN:
> Managing entire creative process
> Photoshoot planning, styling, and execution
> Mac/PC OS
> Adobe Creative Suite 4

BUSINESS:
> Employee training/development
> Process mapping/development
> Special event planning
> Marketing & business plan development
> Microsoft Office Suite