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Brand Coach // Creative Director // Designer
Clarity through creativity. Purpose driven design has the power to make a difference in the everyday world around us. As a strategist and creative director, my desire is to bring an open mind and inquiring spirit to every new challenge. To be a catalyst for positive change.
SKILLS & STUFF See the big picture and the steps it takes to realize it. Anticipate potential challenges and the attention needed to move beyond them. Operate as if “highly organized” is a recognized art form. Believe in efficiency and accomplished multi-tasking. Advocate calculated risk. Aspire to be an eternal student. Look for inspiration in every environment. Champion beautifully set typography. Delight in exquisite detail. Require a dry cappuccino. EXPERIENCE Brand Director 300FeetOut, San Francisco, CA | May 2017 - Present Lead brand and creative strategy for boutique studio immersed in lifestyle and destination branding. Develop and drive strategic initiatives including micro-branding, campaign branding, large scale brand auditing and foundational brand building. Touchpoint analysis; Landscape and competitor analysis; Big idea core concepting; Messaging, positioning and brand driver ideation; Differentiation strategy; Identity development; Marketing collateral; Social strategy; Digital advertising; Websites and interactive media; Process and productivity efficiency; Creative staffing and development; New business lead generation. Creative Director & Brand Consultant Freelance Contractor | January 2010 - Present Foundation brand building, marketing communication strategy, creative direction and visual design for real estate, hospitality, arts and retail luxury brands. Develop, design and apply strategy driven brand initiatives; Competitor and market landscape analysis; Big idea core concepting; Messaging, positioning and brand driver ideation; Identity development; Go-to-market channel recommendations; Still and video shoot production and art direction; Visual design for marketing collateral; Digital channel marketing including websites, email, social and digital advertising. Creative Director, Marketing University of Phoenix, Phoenix, AZ | April 2011 - May 2017 Manage medium sized creative team of 10-15 direct reports. Develop, design and apply strategic initiatives to broad spectrum national and regional marketing integrated campaigns including print and digital advertising, direct mail, out-of-home, event, email marketing, social media, promotional, environment, video and web. Design direction and cross team collaboration, clarify objectives and lead ideation; Manage design details to end production; Still and video shoot production and art direction; Recommend and implement processes to improve productivity; Workflow management and trafficking; Mentor and develop creative staff. Studio Art Director Urban Influence Design Studio, Seattle, WA | December 2007 – January 2010 Art direction and design for small to medium size full service creative studio. Develop and apply strategy driven brand initiatives for a variety of clients in technology, retail, hospitality, and real estate industries. Core brand building; Market and competitor analysis; Lead ideation, clarify objectives and provide direction; Client relations and presentations; Manage design details to end production including vendor and print/press management; Photoshoot production and art direction; Workflow management and trafficking; Budget tracking and alignment; Recommend and implement processes to improve productivity; Mentor and develop creative staff; Research and recommend new business leads. Senior Designer DOXA Total Design Strategy, Kirkland, WA | December 2006 – September 2007 Boutique brand strategy segment of DOXA Design. Develop and apply strategy driven design for service industry clients with specific focus on B2B and B2B2C. Large scale brand auditing and touchpoint analysis; Market landscape and competitor analysis; Big idea core concepting; Brand foundation building; Messaging, positioning and brand driver ideation; Brand architecture and identity development; Visual design for marketing collateral; Presentation and infographic design; Photoshoot production and direction; Mentor and develop junior creative staff. Senior Designer AMES International, Fife, WA | December 2005 – December 2006 Development and application of Emily’s Chocolate brand to specialty packaging and promotional materials for consumer retail mass markets; Market trend and competitor analysis; Product and package line ideation; Package design systems; POP, POS, shipper design and pallet configurations; Print press management in Hong Kong and South China; Photoshoot production and art direction; Mentor and develop junior creative staff. Additional experience includes design and/or art direction for agencies including Deutsch Design Works, Enterprise I.G., Fitch: Seattle and Resource Branding and Design. WOW FACTOR HOW Logo Design Awards May 2010 Featured on FPO April 2010 Featured on Graphic-Exchange March 2010 Communication Arts March/April Issue 2010 Communication Arts Exhibit February 2010 HOW International Design Annual 2009 Seattle Show Chubby 2009 PRINT Regional Design Annual 2008 NOTEWORTHY Cassidy Turley Costco Discovery Channel Expedia Inc. Infospace Junior League Luly Yang Couture Make-A-Wish Microsoft Nature Made PBS Premera Blue Cross San Francisco Ballet Smuin Ballet Target Turner Classic Movies Unilever University of Phoenix Visible Technologies Walgreens Warner Brothers World Vision References upon request.