Hi, I am an Experience Designer with an interest in information visualization, interaction design, experience design and illustrations.

Work Samples

  • digital illustrations

  • handdrawn illustrations

  • sketches digital

Work History

Education: August 2011 Ph. D. (Design) Industrial Design Center (IDC), IIT Bombay, Mumbai, India Thesis Title: Moment and Moments: Discourse in Static Visual Narratives July 2004 M.Des. (Visual Communication) Industrial Design Center (IDC), IIT Bombay, Mumbai, India July 2002 G. D. Art (Illustration) L. S. Raheja School of Art, Mumbai, India July 2006 M. V. A. (Art History & Aesthetics part-1) MSU Baroda, Gujarat, India December 2005 B. A. (Sociology) Mumbai University, Mumbai, India Professional Experience Aug 2011 – Present Industrial Design Center (IDC), IIT Bombay, Mumbai, India Designation Researcher for the D’source Project Tasks and responsibilities Conduct iconographic studies of deities in the Hindu pantheon. Present the information in an easy to understand manner. July 2006 – June 2010 Industrial Design Center (IDC), IIT Bombay, Mumbai, India Designation Teaching Assistant to Prof. Shilpa Ranade Instructor for Masters Level (Postgraduate) courses: ? ‘AN 608 Anatomy and Drawing’ ? ‘AN 609 Life Drawing’ (elective offered at the institute level) Tasks and responsibilities Design of the course content and execution strategy. Conduct classes and provide resource material. Assessment and grading. June 2005 – July 2006 Indus Source Books Designation Design Researcher and Illustrator Tasks and responsibilities ? Illustrate stories using a style that is relevant to the theme. July 2004 – January 2005 Kyan Ltd. Designation Design Researcher (Consultant to IL&FS E&TS Ltd.) Tasks and responsibilities ? Design of course content and interactive teaching aids to be used by teachers in a virtual class environment. ? Design of interactive story books. July 2003 – June 2004 Industrial Design Center (IDC), IIT Bombay, Mumbai, India Designation Teaching Assistant to Prof. Shilpa Ranade Tasks and responsibilities ? Research stories that can be turned into animated stories. Journal Publications: Sherline Pimenta, Prof. Ravi Poovaiah (2011): ' Presence of universal elements across Static Visual Narratives (SVNs)’, Design Principles and Practices: An International Journal, Vol.5, Issue 3., Common Ground Publishing, Champaign, USA. Articles Sherline Pimenta, Prof. Ravi Poovaiah (2010): ‘On Defining Visual Narratives ', Design Thoughts, ed. Ravi Poovaiah, August 2010; IDC, IIT Bombay, Mumbai, India Conference Publications Sherline Pimenta, Prof. Ravi Poovaiah (2011): ‘Temporality in Static Visual Narratives: Based on Event, Time, Space & Place relation’, International Conference of Research and Design (Icord’11), Jan 10-12, 2011, IISc Bangalore, India Sherline Pimenta, Prof. Ravi Poovaiah (2009): 'Representation of Time in Static Visual Narratives’, International Conference of Research and Design (Icord’09), Jan 7-9, 2009, IISc Bangalore, India Conference Presentations Sherline Pimenta, Prof. Ravi Poovaiah (2011): ‘Temporality in Static Visual Narratives: Based on Event, Time, Space & Place relation’, International Conference of Research and Design (Icord’11), Jan 10th - 12th , IISc Bangalore, India Sherline Pimenta, Prof. Ravi Poovaiah (2009): 'Representation of Time in Static Visual Narratives’, International Conference of Research and Design (Icord’09), Jan 7th - 9th , 2009, IISc Bangalore, India Sherline Pimenta (2008):'Exploring Modes of Visual Narratives through illustrations of the story - Adam & Eve', Storying Our World, The 2008 Narrative Matters Conference, May 7th -10th, Toronto, Canada Workshop Sherline Pimenta K., Krishna Kumar R. (2012), ‘A Visual Narrative approach to information visualization’, India HCI 2012, 4th International Conference on Human Computer Interaction, April 18th - 21st, SID, Pune, India Select Invited Talks 'Representation of Time and Space in Static Visual Narratives', Interaction Design Expo., October 2011; IDC, IIT Bombay, Mumbai, India 'Representation of Time and Space in Static Visual Narratives', June 2011; Symantec Software India Pvt. Ltd., Pune, India ‘Introduction to Static Visual Narratives’, Interaction Design Expo., October 2010; IDC, IIT Bombay, Mumbai, India 'Representation of Time in Static Visual Narratives', Seminar on 'Visual Narratives: stories through images, March 2009; IDC, IIT Bombay, Mumbai, India 'Static Visual Narratives, a short introduction', February 2009; Welingkar Institute of Management, Mumbai, India 'Drawing - as a tool in school education', March 2008; Kendriya Vidyalaya, Mumbai, India Installation Design “Evolution of Life” for the international conference - In a Planet of Our Own, November 2009; Mumbai, India The motive here was to create an installation that would allow people to interact with it and experience the idea being portrayed. The conception for the installation titled “Evolution of Life” was based on the Dasha Avatar of the Hindu god Vishnu. The display portrayed the incarnations of Vishnu drawing a parallel with the ten stages of development a human being goes through. The ideation of the installation design was done in collaboration with Dr. Ajanta Sen Poovaiah. http://www.inaplanetofourown.net/about.html Scholarships / Assistantships Conference scholarship to Present and attend ‘Storying Our World’, The 2008 Narrative Matters Conference, May 2008; Toronto, Canada. Partial Sponsorship by IIT Bombay and Narrative Matters Conference Organizing Committee Industrial Research & Consultancy Centre (IRCC) funding for doctoral research work at IIT Bombay, from July 2010 – Jan 2011. Teaching Assistantship for Doctoral Research, 2006 - 2010, IDC, IIT Bombay, Mumbai, India Teaching Assistantship for Masters in Design, 2003 - 2004, IDC, IIT Bombay, Mumbai, India Doctoral Thesis Title: Moment and Moments: Discourse in Static Visual Narratives Key Words: Static Visual Narratives, SVN Method, SVN Mode, SVN elements, SVN Composition, SVN Model. Abstract: A Static Visual Narrative [SVN] is a visual that indubitably tells a story. This then gives rise to a paradoxical situation wherein a still visual communicates temporality (albeit on a conceptual level). Acknowledging and superseding this seemingly contradictory stance, the focus of this study is the investigation situated from the designer’s (creators) position, into the dynamics of the production and presentation of discourse within SVNs. In this form of storytelling, a story (written or oral) can be visually presented in a number of ways; these have been previously acknowledged by scholars in the area of art history and archaeology. We detect an inconsistency (concerning communication design issues) in prior writings with regards to the rational by which the various methods of Static Visual Narratives identified have been attributed. Our study reveals SVNs as a universally practised form of visual storytelling that invites the viewer to unravel the story that is incarcerated within its corporeal being. It is a medium through which the designer presents (order of presenting) and narrates (order of telling) the story. This results in a complex story-visual-connect dynamic that gives rise to discourse. We advocate that SVNs on a structural level are composed of certain finite elements. These elements when arranged in certain ways interact with each other to form various ‘story-visual-connect’ dynamics, which gives rise to discourse in SVNs. This thesis explores ‘discourse’ in Static Visual Narratives at the presentation and narrative level. Areas of interest Visual Narrative Studies which covers, Static Visual Narratives (SVN), Dynamic Visual Narratives (DVN), and Interactive Visual Narratives (IVN). Communication Design that deals with Navigation Systems and Strategies, Information Visualization & Architecture, Interactive Media, and Illustration Techniques. Experience Design which revolves around Human Computer Interaction (HCI). Visual Language covering colour, texture, pattern, shape, illustration style. Sherline’s other interests include Mythology, Stories and storytelling, Narratives, Culture studies, People behaviour (Psychology, Sociology, Philosophy) and Art History.

Education

Industrial Design Centre, IIT Bombay

Specialties

Awards

Finalist at the Windows App Design Contest, Dec. 2011 by Core 77 and Microsoft Special mention for Project - Eco – Brigade at Rethink Consumption International Design and Business Conference, 2003; Japan Design Foundation, Osaka, Japan

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