ART DIRECTION, STRATEGIC BRANDING & CREATIVE MARKETING – PRINT, PACKAGING & DIGITAL 10+ years experience applying strategic design aspects to brand value creation. Specialty on luxury and consumer goods across multi disciplined channels.

Work Samples

  • L.A.M.B. exhibition space

  • Under The Canopy

  • Lisa Hoffman Night & Day Skincare

Work History

  • Brand Designer - Print, packaging & digital

    • WestPoint Home
    • New York, NY
    • Feb 2009 - Present (5 years 7 months)

    • Art directed and managed all client-facing accounts by applying strategic design in evolving markets.
    • Created the brand vision and marketing for the company’s highest grossing brand.
    • Authored copy to define strategic brand position that assures differentiation in highly competitive markets.
    • Elevated the aesthetic brand quality across multimedia channels and freshened brand image through exceptional design and reduced costs associated with company’s new goals.

  • Graphic Designer - Print, Packaging & Digital

    • FREELANCE EXPERIENCE
    • Feb 2007 - Oct 2008 (1 year 8 months)

    Aeropostale
    Graphic Designer – Print & Digital
    • Added multi-disciplined skill sets while collaborating with divisional partners (i.e. Marketing & E-commerce) to initiate design on Product ID: logos, hang tags, labels.
Consumer Collateral: mailers, postcards, coupons, brochures.
In-store Graphics: posters, signs, P.O.P. PR Materials: look books, press kits, invitations. Digital Assets: banners, flyers etc.

    Coty Prestige
    Package Designer
    • Leveraged my design experience on prestige beauty brands to design print and packaging collateral while gaining experience working in-house on two new launches.
    • Initiated art direction on off-site photo-shoots and oversee pre press production.

  • Senior Design Associate

    • Marc Rosen Associates
    • New York, NY
    • Feb 2004 - Feb 2007 (3 years)

    • Assumed highly visible role along side Principal and Vice President of the company, gaining exposure working with leaders of the beauty industry.
    • Lead team in brand and packaging development from concept to product launch.
    • Managed stock packaging, cost of goods, lead times, quality standards and set clear deliverables.
    • Cultivated client and vendor relationships, which helped the company form strategic alliances.

Education

  • Pratt Institute

    • BFA Graphic Design
    • 2003

Specialties

Affiliations

CEW, Crave nyc, Zogsports Volleyball - Charity: Susan G. Komen Cure for Breast Cancer

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