(TO VIEW PROJECTS, OPEN IN NEW TAB) Specialties: Watch Design, Industrial Design, Fashion Design, Logo Design, Footwear Design, Brand Identity, Graphic Design

Work Samples

  • Watch Design

  • Fashion Design

  • Logo Design

Work History

  • Lead Industrial Designer

    • Swiss Watch International Group
    • Aventura, FL
    • May 2012 - May 2014 (2 years)

    Watch Design
    • Lead watch designer for A-line, Ben & Sons, Cabochon and Kenneth Jay Lane
    • Develop and create new brand identities for in house brands.
    • Design a wide range of sports, dress and fashion driven watches for 7 different accounts.(Brands)
    • Design packaging and watch displays for department stores.
    • Co-ordinate with factory officials to expedite the design & delivery process of watches & packaging.

    Web Design
    • Designed the Company Owned Brand (COB) websites
    - Created a unique design and user interface for each brand correlating to the brand's identity
    - Acted as a liaison with web developers
    - Coordinated with photographers to carry out the envisioned visual intent of imagery for each site
    - Formulated a timeline for new photography and advertisements to be implemented on sites

    • Designer for 'Special Projects Team'
    - E-commerce store front design for brands

  • Armani Exchange Watch Design Intern

    • Fossil
    • Jan 2012 - Apr 2012 (3 months)

    - Contributed a wide range of new watch designs for upcoming seasons.
    - Developed a new sub-level brand identity for A|X mens and women watches.
    - Developed awareness of brand needs through research, sales analysis, market trends and feedback.
    - Entrusted with the complex task of watch specifics for factory and CAD modeling.
    - Evaluated technical drawings and factory samples for inconsistencies.

  • Art Director, Graphic Designer

    • Prism Advertising and Communications
    • May 2011 - Aug 2011 (3 months)

    • Supervised and unified the overall visual appearance of advertisements & how it psychologically
    appeals to a target audience.
    • Chose which visual elements should be conveyed, what artistic style to use and when to use motion.
    • Responsible for solidifying the vision of the collective imagination while resolving conflicting agenda
    and inconsistencies between the various individual inputs.

    Marketing campaigns - Red Stripe's 'Bear' Campaign
    • Teaser Ads
    • Television Commercial Concepts
    • Billboard Ads
    • Newspaper Ads

  • Art Director, Graphic Designer

    • Prism Advertising and Communications
    • May 2010 - Aug 2010 (3 months)

    Internship

Education

  • College for Creative Studies

    • Bachelor of Fine Arts (B.F.A.) Industrial Design and Graphic Design
    • 2007 - 2011

Specialties

Awards

1st place in a worldwide watch design competition for an upcoming watch brand, LIV. Watch is to be unveiled in 2014. MSRP - $1500

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