The Old Pulteney® distillery, located in Wick, Highland, is the most northerly distillery on the Scottish mainland. They wanted a display to sell their award-winning array of 12, 17 and 21 year old whiskies. The design guidlines were very open. And they suggested something to echo their "Maritime Malt" tagline.
My design went on to win the Bronze at the 2012 POPAI awards.
Post-production sample for the Old Pulteney lighthouse display featuring a motion activated lighthouse light
A close-up on the motion activated lighting in the lighthouse top
Prototype after making alterations for the re-issue of the design for the following year's campaign
Old Pulteney® branding and imagery (I claim no ownership over selected images, just for background branding info)
Another early concept for the lighthouse design
An early concept for the 2nd re-issue run of the lighthouse program. They wanted to highlight stripes on the 2nd lighthouse
A small snippet from the pre-production specs for the 2nd run of lighthouse displays
A snapshot from the production run of the lighthouse displays
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