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  • Sumeet Gupta

    Creative Director, Infinity Thoughts

    Dubai, United Arab Emirates

"Design is so simple, that's why it is so complicated", says Paul Rand, American Art Director and Graphic Designer. And I couldn't agree more. For me design is not a dish on the menu that is the served in the same way for everyone. My endeavor is to listen strategically, understand well and deliver a graphic that meets all expectations. 'Functionality' in a pictorial representation is what I aim at.

Work Samples

  • Cover

Work History

  • Art Director

    • Worldwide media
    • Mumbai, India
    • Aug 2012 - May 2015 (2 years 9 months)

    FILMFARE is a magazine under the Worldwide Media (WWM) umbrella, a subsidiary of The Times of India group. It is the official handbook on anything in hindi cinema. With its exclusive interviews, classy photo-shoots, insider stories, sneak peeks, Bollywood fashion coverage, movie reviews & special features, Filmfare captures Bollywood’s biggest stars and divas at their most colorful and candid best. It is India’s No. 1 entertainment magazine and Bollywood's oldest award show and has a readership of almost 2 million. It is a fortnightly magazine which is being brought out on a tight deadline.

    KEY RESPONSIBILITIES
    » Giving art direction in designing page layouts of FOB, BOB, cover stories, covers, special issue grids and maintaining the look and feel of the magazine.
    » Conceptualize and execute cover shoots for Filmfare Awards.
    » Plan, commission and execute photoshoots of bollywood stars with ace photographers.
    » Complete coordination with the production team to ensure 100% accuracy and set quality standards.
    » Constant check on cromalin proof of layouts before they are sent for printing to ensure accuracy and presentation.

  • Design Editor

    ACHIEVEMENTS
    » In 2006, joined as a Designer at Outlook Business magazine. Our strongest contenders were Business Today and Business world, who are in the industry for ages.
    » In 2007, got promoted to Senior Designer.
    » In 2008, promoted as a Chief Designer. The magazine became number one in terms of design and hold the number two position in terms of circulation across India.
    » In 2011, got promoted to Design Editor. As per the statistics, the magazine circulation beat the competitors and achieve the number one position in market.

    ROLES AND RESPONSIBILITIES
    » Lead the art department and overall design of the magazine.
    » Designed and visualized grids & guidelines for anniversary issue, special issues, special reports, covers, cover stories, FOB, BOB, features, info-graphics, illustrations and redesigning of magazine.
    Worked with photographers, illustrators to produce high-quality work.
    » Incorporate ideas and made revisions in response to the well-reasoned criticisms of other team members.
    » Worked with the production team to deliver quality.
    » Designing artwork for mailers, posters, signage, and flyers for upcoming special issues to be sent to clients. Also made and uploaded e-magazine on web.

  • Design Manager

    • TejBandhu Group
    • Aug 2005 - Mar 2006 (7 months)
  • Graphic Design Specialist

    • Corporate Executive Board
    • Jan 2005 - Jul 2005 (6 months)
  • Design Consultant

    • Exchange 4 Media
    • Nov 2004 - Jan 2005 (2 months)
  • Senior Designer

    • Tej Bandhu Group
    • New Delhi, India
    • Feb 2000 - Nov 2004 (4 years 9 months)

    » Joined as a Designer in 2000.
    » Promoted to Senior Designer in 2002

Education

  • University of Delhi

    • B. Com. English, Accounts, Economics, Commerce
    • 1997 - 2002
  • Apex Public School, Delhi

    • Senior Secondary Science
    • 1995 - 1996

Specialties

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