Coroflot

Resume

SUE-ELLEN STROUM

917.951.8354 | swelstroum@earthlink.net | coroflot.com/swel

EXPERIENCE

Consultant | User Experience & Creative Direction
September 2010 to Present - NYC

iPad, Web-App, Site & Software Design

Lead concepting and brainstorming sessions, create user testing, information design and creative strategies, create wireframes, sitemaps, user flows and consumer journeys.

Collaborate with creative directors, account managers, social strategists,
visual designers, and creative technologists, advocating best practices for the end user.

Direct design teams and lead client pitch meetings & presentations

Clients Include: American Express, BBMG, Google,
Delta Airlines, Solvate, Momentum World Wide, La Placa Cohen

ContextWeb | User Experience & Visual Design Director
March 2008 to August 2010 - NYC

Leadership and Direction of User Experience and Visual Design

Directed interdisciplinary Product Management and Business Development
teams to define, design and improve the user experience.
Responsible for creative direction and innovative strategies, rapid
prototyping, and defining user testing processes.
Created award-winning self serve products for direct advertisers and long tail publishers and helped grow and scale the products to over 2000% increase in revenue and 25% increase in user base
Led user experience and design for an innovative business model for long tail publishers from concept to market that resulted in a 10% increase in revenue within the first month of release
Designed all marketing materials, demos, websites, software and business
materials, concentrating on the company’s premier product, The
ADSDAQ Exchange

Nielsen | Creative Director
March 2001 to July 2007 - NYC

Management & Direction of Creative & Marketing Departments

Directed design and delivery of all multi-media creative and marketing
projects managing a department of designers, art directors and
marketing managers
Developed proprietary software and signed-off on all creative, advertising,
and marketing strategies from concept to implementation
Spearheaded development, redesign and re-launch of www.rewardtv.com
resulting in a 45% increase in member acquisition and retention rates

Ciients Include: Procter & Gamble, Sony Pictures, Universal Studios, ABC,
NBC, CBS, Coca Cola, Digitas, IPG, General Motors, Publicis

SOFTWARE

Adobe CS4
Final Cut Pro
Microsoft Office

LINKS
coroflot.com/swel adsdaq.com rewardtv.com

GRANTS & AWARDS

AdTech: People's Choice Award - Best Business to Business
Transaction Website 2009

AdTech: Best Marketing Website 2008 National Endowment for the Arts Grant for documentary video 2003 New York Foundation for the Arts Film Grant with New Georges Theater 2000
The Kitchen Artist’s Video Grant for independent film 1999

EDUCATION

Massachusetts College of Art & Design, Boston, MA MFA
Associate Professor of undergraduate painting – three semesters

Guest Lecturer, Holy Cross University – two semesters
Official Distinction: Most Outstanding Graduate Student

MIT Media Lab, Cambridge, MA
Studies in Holography & Digital Multimedia

University of Massachusetts, Dartmouth, MA BFA

Set Designer 3 years, UMASS Theater Company

Additional Coursework:

Douglass Rushkoff – the Technology of Persuasion - 2007

Edward Tufte – Presenting Data and Information - 2006

AFFILIATIONS

9C Community Garden, NYC
• Volunteer, founding member of the Chatterbox Club

American Advertising Federation, NYC
• Judge, ADDY Awards, Interactive Media Division

Ridge Theater NYC
Member, Performer and collaborator 1992 – present
• Played Hoo Hoo the Clown in Every Day Newt Burman, The Trilogy of Cyclic Existence

Emergency NYC
PR and organization of fundraising events for private foundation that provides life support for civilian victims of war 2005 – Feb. 2007
• Collaborated on Message of Peace presentation with Gino Strada and
Howard Zinn