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Marketing Director
Center for Advanced Laparoscopic and Bariatric Surgery
Bloomington, IN
Dec 2011 - Mar 2016 (4 years 3 months)
Plan, purchase and design all marketing concepts annually reaching both patients and physicians to promote our bariatric surgery program. Work within budget to create print, web, social media and television advertising and placement on major medias such as broadcast television, radio and print publications. Strong emphasis on strategic planning of media placement, budgeting and creation of marketing to increase patient flow into independent physician practice and ambulatory surgery center. In addition, work with patients to enhance their experience through the bariatric program including communicating expectations, program requirements, obtaining approval through insurance and maintaining support for superior patient care.
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Production Designer
Cook Medical Inc.
Bloomington, IN
Dec 2010 - Dec 2011 (1 year)
Conceptualized and designed marketing pieces for both urological and lead management devices globally including brochures, direct mail pieces to physicians and purchasing contacts and booth graphics. Worked closely with Corporate Account Managers to create functional sales pieces for use with direct sales. Coordinate illustration, photography and other mediums within marketing department.
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Graphic Designer
Bloomington, IN
Dec 2007 - Dec 2010 (3 years)
Collaborated with REALTOR clients to build and maximize advertising in the local Published 27 times each year on a bi-weekly basis. Developed and achieved advertising objectives by creating flyers, postcards, yard signs and logos.
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Product Package Designer
Worm's Way
Bloomington, IN
Dec 2006 - Dec 2007 (1 year)
Designed packaging for all new Sunleaves product line, in the hydroponics and indoor growing industry. Maintained brand imaging while creating innovative and eye-catching packaging. Communicated within company and to vendors to get fast turn-around times and clear understanding of our product needs. Designed logos for branding, slogans and packaging. Work with printers and vendors globally to achieve consistent results and maintain integrity of the design.
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Marketing Director
Mallor Clendening Grodner & Bohrer LLP
Bloomington, IN
Dec 2003 - Dec 2004 (1 year)
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Account Executive
Artistic Media Partners
Bloomington, IN
Dec 2002 - Dec 2003 (1 year)
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Account Executive
Insight Media Advertising
Bloomington, IN
Dec 1997 - Dec 2002 (5 years)