The Logo Smith: Freelance Logo, Brand Identity, and Graphic Design Studio. 25 Years Experience, in: Logo & Brand Identity Design, Graphic Design, Commercial Print, Digital Printing, Reprogaphics, Photography, Advertising & Marketing. My main area of speciality; Designing & Developing High Calibre Logo & Brand Identities, that are: Beautiful & Unique, Clean & Bold, Flexible & Adaptable, and have a Timeless Flair. I have a strong eye for: Rebranding, be it a: subtle refresh, a Significant Update, or a complete Brand Redesign. Not content on 'just' designing Logos: I also relish the challenge of Developing new Brand Names, and Tag-lines.

Work Samples




Work History

  • The Logo Smith - Logo Design & Brand Identity Design Studio

    • The Logo Smith
    • Jan 2007 - Present (10 years 10 months)

    I’m Graham Smith, top (and only) dog at The Logo Smith: a Logo Design & Graphic Design Studio, providing professionally forged & designed: Brand Identities; Icons; Logo Design; Secure WordPress Installations, Theme Customisation & Hosting.

    A whopping 25 years of industry experience, includes: graphic & illustrative design, logo & brand identity design, typography, typesetting, commercial print, reprographics, photography, marketing and advertising.

    • I am passionate and motivated.
    • I obsess over details.
    • My logo designs lean towards the iconic and typographic with minimalist tendencies.
    • I favour clean, solid and type driven designs.
    • I hate cliches in logo design.
    • I only use commercial and high quality typefaces in my designs.
    • Love to brainstorm wonderful new company names, and tag lines.
    • I have a solid online reputation.

    View my portfolio :

  • Technical Manager, Senior Designer & Digital Press Operator

    • Gemini Press Limited
    • Jul 1996 - Oct 2005 (9 years 3 months)

    Initially employed as designer within the reprographics department I went on to become the IT and Design Manager for the department.

    This involved: looking after the companies email and web infrastructure, the studios server and network; maintaining each one of the 20 Apple Mac's and 2 PC's; ensuring staff were trained and kept up-to-date with software; trouble-shooting problem files, jobs, Mac and PC problems, meeting with clients off-site to advise on the optimum way to prepare and supply print-ready artwork and/or digital files as well as helping with design and artwork in general.

  • Graphic Designer

    • MGN Graphics
    • Jun 1994 - Jul 1996 (2 years 1 month)

    Logo & Brand Identity Design, Icon Design, Graphic Design, Typesetting, Translation, Apple Macintosh

  • Pre-Press Designer

    • RE Litho
    • Oct 1993 - May 1994 (7 months)

    Drum and Film Scanning, Photoshop Re-touching, Photoshop Editing, Reprographics,

  • Graphic Designer

    • Denton Advertising
    • Jan 1993 - Oct 1993 (9 months)

    Logo & Brand Identity Design, Graphic Design, Advertising, Marketing

  • Paste-Up Artist, Platemaker and Camera Operator

    • Manor Park Press
    • Sep 1989 - Nov 1992 (3 years 2 months)


  • Seaford Head Upper

    • Graphic Design Graphic Design
    • 1986 - 1990