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  • Tom Craig

    Creative Director / Art Director

    Bozrah, CT

I have worked in the apparel design and presentation industry for many years. As a member of a design team and ultimately team leader I have worked across divisions creating imprinted graphics for apparel and accessories. My skills also include making presentations to win accounts and subsequent presentations to brand divisions to outline art direction and the specific designs created once awarded the contracts. As a teen I was enthralled by the ability of a design to impart a message or feeling transforming a blank garment into a personal expression. As a student of Psychology and Art I learned about the dynamics of perception and self-image. As a designer I have drawn on my enthusiasm of the medium and my education to create graphics for the resort and sports industries. Over time my skills have transformed from illustration with pen, pencil and markers to the computer. I am proficient in the Adobe Creative Suite and Microsoft Office software packages as well as Quark XPress. My technical expression has relied mainly on Apple products, but I have used PC equipment from time to time. I have extensive experience creating art separations for printers on light and dark garments. My experience designing for apparel ranges from design of my own merchandise to that of other industry brands. Not only have I designed graphics for apparel and accessories, but also labels, hangtags and POP. I have designed retail stores and signage and have merchandised for those stores. My experience presenting merchandise to the customer in the retail environment has given me unique insight into making the merchandise. I have received recognition from publications WWD, DNR, Impressions, SPAI and Tennis Magazine for design and creativity. I live this business outside of the office constantly reading, researching and shopping to gain knowledge for my design. I also look outside of our industry for inspiration from art history to other industries like furniture and appliances. I maintain an extensive morgue file of designs I like. I take photos of everything I see that may help me in the development of future design campaigns. My experience in the industry gives me the insight to see the future of design and the talent to understand the timing of a successful design campaign.

Work Samples

  • Graphic Design

  • Resortworks Store Design

  • ellesse® Apparel Graphics

Work History

CREATIVE DIRECTOR / ART DIRECTOR Analyze the market and work with potential clients serving their creative needs. Meet with the customer to establish the goal, periodically to communicate progress and make the final presentation. Assemble a creative team within the company and/or outside contracting freelance team members as needed. Determine the deadlines and the budgets for the project and make sure that the creative team has the resources and infrastructure to complete the project. Develop evolutionary ideas then coordinate the marketing, design, copy, presentation and web team members. Create the Gant chart and art direction for the team. Motivate and manage the team to bring the project in on time and within budget. PROFESSIONAL EXPERIENCE 2012 - Present Freelance Coed Sportswear 2102 – July 2012 ParkSeven by KalanLP Creative Director for ParkSeven Resortwear Contract Manager – coordinate work sent to contract printers and embroiderers. Purchasing - overseeing merchandise selection working with vendors 1996 - 2102 edh, inc. 2009-2012 Creative Director 2009-2012 Director of D.A.R.E. program 2000-2009 Director of Merchandising / Art Director 1996-2000 Art Director 1994-1996 Consultant Consultant to retail/wholesale of resort merchandising and screen print production facilities. Customers: Color Inc. 68 resort retail store; edh, inc resulting in employment... 1984-1994 Resortworks Creative Director Created designs, merchandise samples and marketing materials for sales representatives Presented line of merchandise for sale at retail/wholesale shows MAGIC, Surf Expo and ASR for 9 years Co-Designed, Merchandised - 22 retail stores in Continental US, Hawaii and Caribbean. Yunz Industries 1980-1994 Art Director / Screen Print Production Mgr. Art Director - Merchandising and Design Designed merchandise and set up retail at tennis events in New Haven, Cincinnati, Scottsdale and Washington, DC partnering with Polo Ralph Lauren, adidas, Reebok, Puma and Ellesse at the Volvo International. Designed and manufactured merchandise for Reebok, Puma, ellesse, Izod, Jack Nicklaus… Software Adobe Creative Suite (Illustrator, InDesign and Photoshop...), FreeHand, Quark, Microsoft Office Suite (Word, Excel, PowerPoint...) RETAIL PRODUCT DEVELOPMENT 1984 Merchandised Resortworks® “Wish You Were Here” departments for Marshall Fields, May Company and Dayton Hudson Corporation. 1984-1987 Directed the Reebok® line tee shirt graphics exclusively for all divisions. 1985-1994 Resortworks® Retail Created, sourced and manufactured the products. Designed, built and merchandised the 22 stores. 1987-1992 Directed the Puma® line tee shirt graphics exclusively for all divisions. 1988-1994 Volvo International Tennis (with sponsors: Polo®, adidas®, Reebok® and Puma®)* 1993 Scottsdale Purex® Tennis Tournament* 1993-1994 Cincinnati ATP® Tour Tennis Tournament * 1994 Washington, D.C Nations Bank Classic Tennis Tournament* *Designed product, co-bought sponsor line for sale at the event, merchandised retail. 1993-1994 Directed the ellesse® line tee shirt graphics exclusively for North America. 1994-1996 Independent consultant for retail merchandising - screen print production. 1996-2012 Merchandising for D.A.R.E.® brand Created design direction, annual direct mail catalogs and web store Managed product development and sourced domestic and offshore product. Negotiated product costing with vendors 1999-2001 Designed merchandise and supplied NBC Experience at Rockefeller Center 2000 OpSail® New London Directed art, sourced merchandise, organized and managed 12 retail tents 2009-2012 ParkSeven® Resortwear and QRcodeGear.net Created resort retail line specializing in National Parks. Created world’s first educational/promotional QR Code imprinted merchandise. Directed art and sourced merchandise and imprinting. Over the years I have worked on merchandise programs/manufacturing for many other brands including: Izod®, Ann Taylor®, Jack Nicklaus®, ellesse®, Polo Ralph Lauren®, Nickelodeon®, Comedy Central®, NBC® Experience retail store, Volvo® International Tennis, Pilot Pen® Tennis, U.S.Open® Tennis, UConn® … many more.


1990 Adobe Certification - New York - Photoshop, Illustrator 1976-1980 Washington & Jefferson College B.S. Psychology



Impressions Magazine - Design of the Month Washington & Jefferson College - Entrepreneur of the Year SPAI - Marketing Campaign of the Year Tennis Magazine - Tennis Design of the Year