designing with passion..... getting past inspiration into future....
ERGO DESIGN PVT LTD (design unit of ELGI INDUSTRIES), Bangalore.
Working with ELGI group of Industries (ULTRA) in designing Kitchen appliances. Consumer and Market Research, Design, Strategy and innovation, Product styling, Consumer Trend forecasting, Project Management
CERAMIC DESIGNER AND GRAPHIC ARTIST
• Designed a collection specific story card, booklets for special ceramic designs, signature patterns with motifs, prints, textures and logos for the brand to be marketed nationally and worldwide.
• Conducted a workshop for children, teaching them the techniques of ceramic tile painting and texturizing.
RENAULT- Emerging trends over consumers preferences in cars and fuels.
Trend forecasting of fuel alternatives/ resources and technologies for the next 5 to 10 years for automobiles - “RENAULT NISSAN” (3 months)
VISUAL MERCHANDISING- "QUEEN OF DIAMONDS" - Promotional Gifting collection
• Tanishq as a company is not only known as a name but also as a brand which offers a modern yet traditional look for jewellery.
• A proper and appropriate gift range was to be designed which would not only compliment the Tanishq as a brand, but also be of a new design which would make the product worthy of being given as a gift.
• Designing specialized gifting collections with packaging including specific tags, story cards and gift elements.
• Learnt about decision making channels, working with plethora of vendors, documentation and creative work handling, taking criticism and working further in improvisation.
Designed creative kits for children - "NAMEPLATES" & "EMBOSSED ART"