• Global Experience - Award winning design professional with global experience in thirteen countries: Bangladesh, Ecuador, France, Germany, India, Indonesia, Malaysia, Nepal, Philippines, Sri Lanka, Thailand, United States of America, and Vietnam. • Product Categories - Experience includes the design of Home Décor, Fashion Accessories, Christmas Trim, Furniture and Soft Home products and packaging bought by Pier One, Crate and Barrel, Pottery Barn, Ten Thousand Villages, TraidCraft USA, and various European and Asian retailers. • Fair Trade/Sustainable - Extensive global work with Fair Trade organizations and mentoring its members. This includes building business skills and entrepreneurship in the villages along with the hands-on development of saleable products, oftentimes made of sustainable materials such as bamboo, abaca, acacia wood, coconut, fibers, and other recyclables. • Graphic Design - Visual Merchandising and Graphic Design skills have included logo development, marketing brochures, trend reports, and compelling trade show booth designs. • International Internships - International design experience derived from working on short term projects and taking courses in various countries such as Germany, India, Sri Lanka, China, the Philippines, Australia, and Taiwan. Has built a more global understanding of various materials, factory capabilities cultural taste, and product needs. Creative Expertise: 3D Studio Max with Vray, Corel Draw, Adobe Photoshop, and MS Office Craft Related Manual Skills: hand illustration, painted finishes, paper-making, resin and paper pulp molding, sculpting and casting, resin lamination, various multi-media prototyping

Work Samples

Work History

  • PRODUCT DEVELOPMENT DIRECTOR

    • Filbamboo Exponents, Inc.
    • Quezon City, Philippines
    • Oct 2011 - Present (3 years 2 months)

    A manufacturer of internationally award-winning, high quality bamboo food products through an integrated and community-based approach to propagation, processing, production, sales, and marketing. Leads the development of product variants, package and label design, marketing collaterals, and exhibitions.

  • OWNER

    A leading consulting company that focuses on product, package and graphics design; exhibition design, visual merchandising, design trends, material explorations, and production technologies development, making manufacturers competitive in the local and global markets. Successful and award-winning designs of home products, fashion accessories and Christmas trims sold at retailers such as Pier 1, Pottery Barn, Target, Crate and Barrel, and Anthropologie.

    Conducts design, production, and entrepreneurship related seminars and skills training/upgrading. Liaises with factory owners and buyers when developing products. Experiments with materials and technologies to introduce innovations such as the successful commercialization of converted water hyacinth, corn husk, bamboo, and coconut by-products into sheets, paper, and various semi-processed materials.

  • LEAD DESIGN CONSULTANT

    WFTO – 90 companies and organizations aimed at improving the livelihood of producers by making them competitive in the world market through intensive design development, better production techniques, and entrepreneurship training.

    Responsible for product development, project management, and training-related activities. Developed thousands of products for more than 20 fair trade companies covering almost 50,000 artisans. Many of the products catapulted companies into bigger commercial markets, showcasing them in trade fairs such as Messe Frankfurt, Germany.

  • CHIEF DESIGNER AND BUYING AGENT

    • Frank and Schuster OHG
    • Aglasterhausen, Germany
    • Apr 1995 - May 1998 (3 years 1 month)

    An importer of gifts, decorative accessories, house ware, tabletops, and seasonal decors. Led design development, costing, exhibition design and set-up in European fairs (Frankfurt, Cologne, Birmingham), and coordination with vendors for samples and production in the Philippines, India, and Sri Lanka. Diversified product lines resulting in increased sales of more than USD1.0m for the floral, hobby, and garden sectors in Germany and the United Kingdom to retailers such as IKEA, Body Shop, Karstadt, Yves Rocher, and Karcher.

  • INDUSTRIAL DESIGNER

    • Product Development & Design Center of the Phil. (PDDCP)
    • Pasay City, Philippines
    • Jun 1988 - May 1996 (7 years 11 months)

    Designer for gifts, house ware, furnishings, decorative accessories, holiday decors, fashion accessories, ceramics, basketry, toys, textile-based products, and leathergoods. Underwent training and study missions on product design, marketing, and production in the Philippines and Europe (Germany, France, and the United Kingdom). Traveled extensively around the Philippines for design-related projects and successfully assisted small producers who became established exporters.

  • Faculty: Industrial Design Department

    • University of Santo Tomas
    • Manila, Philippines
    • Nov 1988 - Apr 1991 (2 years 5 months)

Education

  • Carl Duisberg Society (now GIZ: German Society for International Cooperation)

    • Postgraduate Certificate ADVANCE TRAINING PROGRAM IN INDUSTRIAL PRODUCT DESIGN FOR DESIGNERS IN SOUTHEAST ASIA
    • 1993 - 1994

    Finished Advanced Training Program in Industrial Design under a scholarship grant from the Cari Duisberg Gesellschaft, e.V. in Germany. Course covered 15-months on design skills development, projects, seminars and workshops, visits to trade fairs, buyers, design studios, museums, and a 2-month practicum with two German manufacturers: Behr Moebel and Ursula Maier Werkstaetten.

  • University of Santo Tomas, Manila, Philippines

    • BFA Bachelor of Fine Arts major in Industrial Design (Cum Laude)
    • 1984 - 1988

Specialties

Affiliations

World Fair Trade Association -Asia (WFTO-Asia) International Network for Bamboo and Rattan (Inbar) Carl Duisberg Association of the Philippines (CDAP) National Council of Industrial Designers of the Philippines (NCIDP)

Awards

October 2013 BEST SELLING PRODUCT OTOP Marketplace, Manila FAME International October Edition CITEM, Pasay City, Philippines Product: Loomwoven Water Hyacinth Bags and Purses September 2013 MOST INNOVATIVE PRODUCT (HOUSEWARES CATEGORY) SIKAT PINOY NATIONAL HANDICRAFTS FAIR Department of Trade and Industry, Philippines Product: Ferris Wheel Photo Frame Holder (Bamboo and Rattan) May 2012 BEST BUSINESS PLAN AND TRIPLE BOTTOMLINE AWARD 5th...
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