Wade Giddens

Advertising and Marketing Consultant

Advertising and Marketing Solutions for the internet and traditional print media. Creating, managing and delivering design, print and photography projects from conception to finished product.

Resume

Wade Giddens
Cary, NC
919 894-0255
wadegiddens@hotmail.com



Summary:

For over 20 years I have enjoyed success in the advertising, photography, graphics and printing industries. My strengths are the ability to create and
communicate ideas from conception to completed project, while staying on
schedule and within budget. The conceptual energy of connecting client, brand and customers still excites me. I am the guy with the light bulb over his head and can turn those ideas into reality. I enjoy collaborative brainstorming with a creative team and especially with the client. I am interested in working for a company that is progressively evolving with technology and is committed to being a trendsetter. I am a high energy individual with a positive attitude, sense of humor, high goals and standards. I enjoy working hard, being creative, traveling, leading and being
a team player.


Work History:

~ PBM Graphics/Consolidated Graphics, RTP, NC - July 2008 to Present
Third Shift Prepress Supervisor / Color Dept Supervisor
PBM is the southeast's leading printer, exceeding $250 million in sales annually with a global client base.

~ Advertising & Marketing Consultant - Nov 2000 to Present
Providing Turn-Key Advertising and Marketing services to corporate business large and small. Concentrating in Photography, Design and Marketing. Photographs, designs and marketing concepts have appeared in and on covers of thousands of publications, retail and corporate displays,
as well as on the web, in radio spots and in film. Some clients include:
- Oh Brian's - Vinnie's Steakhouse - Jimmy V's - Bay Breeze Seafood
- Dairy Queen - The Chart House - Belks - Fonville Morisey - Wakefield Development Company - Eagle Ridge Golf Course Community - Impact Properties - RH Donnelly - NC Bar Association - Lawyers Mutual
- Lawyers Ins. Agency - Dr Byrd's Eye Care - Pulley, Watson, King & Lisher,
_ Freshway Convenience Stores.


~ PBM Graphics, RTP, NC - Feb 1995 to Nov 2000
PBM is the southeast's leading printer, exceeding $156 million of sales in 2000 with a global client base and 1200 employees. I have worked in and overseen all PBM prepress positions, wherever needed. I left on good terms to start my own business.

Second Shift Prepress Supervisor - May 2000 to Nov 2000
All prepress workflow came through me, 40-60 jobs on a daily basis. Responsible for keeping department on schedule and presses up and running. Worked as team leader for 2nd shift prepress department, as well as a liaison between CSRs, clients, employees, other departments, sister companies, vendors and other outside agencies. Assisted with
maintaining network in a mac and pc environment, making sure equipment was maintained, as well as troubleshooting and quality control.

Second Shift Scanning/Prepress Dept - Feb 1995 to April 2000
Responsibilities include: Operating a high end Linotype-Hell 3900 drum scanner and various flatbed scanners to produce quality color that match and/or improve upon customer originals, outputting color proofs, making color corrections, in many cases extensive photoshop retouching and manipulation was necessary. Responsible for the conversion of customer files to files useable for print or web applications. I have also worked as a 4/c stripper when needed.


~ Adventures Advertising, Raleigh, NC - Jan 1993 to Jan 1995
Partner/Creative Director
All aspects of managing a small advertising agency. Some sales, design, photography and project management from initial concept through the technical execution to ensure a quality finished printed product.


~ Woodard Printing, Raleigh, NC - Aug 1992 to Jan 1993
Manager, Stripping/Camera Dept
Responsibilities include: Managing 4 employees, scheduling job priority based on deadline, 4 color stripping for medium size 4/c presses, camera & quality control.


~ Southern Graphics, St Augustine, FL - 1989-1992
Graphic Designer
Responsible for: Design and layout in a small printing & publishing company.




Additional Professional Skills

Photography: I offer full studio or on location services and have extensive experience in portrait, commercial, real estate, food service and fine art photography. My photographs have won many awards, appeared in galleries, shows, private collections, as well as in thousands of publications. I have been shooting entirely high resolution digital since 2004.


Stock photography: I have amassed a library of over 30,000 images, soon to be available via website for online orders. Most images were taken in North Carolina, however many are from my travels along the east coast from Florida to Maine. Subject matter includes: scenic, landmark, lifestyle, and tourism based imagery.


Product Development: In 2004 I researched and developed a line of NC postcards using my own photographs. Created distribution channels and vendor relations for line that is now featured in well over 100 stores throughout NC, including Hallmark Stores, The Pantry, Han-Dee Hugos as well as many other stores, museums and gift shops throughout the state of NC. It is self-maintained and serves as residual income.


Illustration: Computer and fine art airbrush illustration.


Design: For conventional print, retail & trade show displays, as well as web design.


Film Maker/Videographer: Produce, write and direct independent films and
corporate videos. In my free time I have been working on a very personal project, a documentary based on life and the changes occurring in the rural farm communities of NC, "Deep Fried, A Perspective of the South."

Previous corporate videos: "The MalPractice Zone," and " I Married An Attorney." Both were used as humorous, educational aids to attorneys throughout the state of NC.


Film Related Experience:
Familiarity working in studio and on location, theatrical and stage lighting, set design, storyboarding, casting of actors and models, rental of props, set and sound support, film editing and the post-production process.


Education:
Extended Education, Film Making 1995-97
Duke University, Durham, NC

AS Degree, Graphic Design
Florida School of the Arts, Palatka, FL


Software Knowledge:
-Photoshop -In Design -Illustrator -CS4
-Quark Xpress -Freehand -Imposition Software -Mac OS -Windows -Prinergy WFS 4.0 -Prinergy VPS 3.0 -FileMaker Pro 5.5


Familiarity with:
-Flash -Freeway Pro4 -Final Cut Pro


Location

Cary, NC

Specialties

  • Art Direction
  • Design Management
  • Print

Experience

20+ years

Education

Florida School of the Arts