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Owner
Dobbs Ferry, NY
2008 - Present (16 years)
• Develop an innovative Visual Merchandising company which specializes in interactive displays.
• Design, fabricate and install stores, trade shows booth and window decorations for high-end brands such as Audemars Piguet, Harry Winston, Lalique, Estee Lauder, Laura Mercier, Chanel, Dashing Diva...
• Direct creative and production teams: animation designers, programers, light designers, LED producers.
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Visual Merchansing Manager
Estee Lauder Group of Companies
New York, NY
2007 - 2009 (2 years)
• Developed the new Origins brand identity, from concept to production of Eco-Certified display units.
• Supervised vendors on providing high quality designs with a focus on energy foot print.
• Resolved store challenges on daily basis, with a domestic and global scope (1200 stores worldwide).
• Edited monthly newsletter ‘What’s the Story’, to guide the field on how to merchandise the stores.
• Coordinated with the marketing and design departments to achieve program merchandising goals.
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Senior Product Designer
KMC Exim Corp.
2004 - 2007 (3 years)
• Managed the Product and Interior Design Departments.
• Designed the franchise model for all Dashing Diva stores.
• Worked closely with high-end franchise clients in developing their store needs.
• Handled sourcing of vendors and materials for packaging, displays and fixtures.
• Responsible for quality control and production efficiency.