Here's a little about me... I am a people-person that thrives in active environments where I can contribute and grow. Oh, and I wear many hats... > HAT #1 -- MARKETING COMMUNICATIONS PROFESSIONAL I am a highly experienced marketing communications professional with over 15 years providing innovative communications strategies and tactics to businesses in the following sectors: associations, solar manufacturing, insurance, automotive, time and attendance, and health and beauty. I have also worked for two of metro Detroit's well-known advertising and PR firms. My experience is vast and includes: • hiring, managing and retaining marketing teams, • ongoing collaboration with C-level executives, • staying abreast of new and emerging marketing tactics and strategies, • managing vendor relationships including PR firms and advertising agencies, and • working for small to large national and global companies. > HAT #2 -- FREELANCE COPYWRITER I have assisted many small businesses with their copywriting and marketing needs. My portfolio of clients includes: print shops, an HR consulting firm, a training company, a photographer, a valve reconditioning company, a vending company, an industrial cleaning service, dentists, a disaster recovery company, a social media expert, a retiree looking to get back into the workforce, and more! My specialties include: • Agency Management • Brand Strategy • Budget Management • Communication Audits • Copywriting • Crisis Communications • Digital Marketing • Editing • Event Planning & Execution • Facebook/LinkedIn/Twitter Profile Creation/Training • Global Corporate Communications • Global Media/Public Relations • Integrated Marketing Communications • Internal Communications • Magazine/Newsletter Creation • Measurement • Print Production • Project Management of Creative Strategy • Resume Writing • Trade Show Planning & Execution • Website Design & Content Management Contact me today for a free consultation at 734.625.3024 or wendykwapis@yahoo.com.

Work Samples

Work History

  • Director, Marketing & Communications

    • MichBio
    • 2012 - Present (2 years)

    MichBio is Michigan's bioscience trade association. As the Director of Marketing & Communications, I am responsible for the planning, execution and measurement of all marketing communications initiatives.

  • Copywriter

    • Freelance
    • 2008 - Present (6 years)

    I provide various writing services to Michigan businesses and marketing agencies. Contact me for a free consultation at 734-625-3024.

  • Manager, Marketing & Communications

    • United Solar Ovonic
    • 2010 - 2012 (2 years)

    United Solar is the world's largest producer of flexible, thin-film solar panels. As the Manager of Marketing & Communications, I managed all US-based internal and external communications initiatives, including social media, media relations, public relations, print marketing, online marketing, website management, trade show planning and execution, copywriting and editing, and day-to-day advertising agency management. In addition, I was responsible for the hiring, development and retention of the five person marketing team.

  • Advertising Coordinator

    • Amerisure Insurance
    • 2006 - 2010 (4 years)

    Amerisure Insurance is a regional insurance company headquartered in southeastern Michigan. As the Advertising Coordinator, I was responsible for managing the development and execution of Amerisure's internal/external newsletters, providing ongoing editing and proofreading services, managing all print production jobs to ensure competitive pricing and quality assurance, acting as the on-staff writer, managing all Internet updates and collaborating daily with their advertising agency.

  • Managing Editor, Nail Biz Magazine

    • TNG Worldwide
    • 2003 - 2006 (3 years)

    TNG Worldwide is a beauty supply distributor headquartered in southeastern Michigan. As the Managing Editor of Nail Biz magazine, I was in charge of managing all aspects of the magazine from inception to distribution, which included determining content, managing writing staff, selling advertising, overseeing design, arranging photo shoots and writing 50% of content for each issue. My efforts were responsible for catapulting Nail Biz into the top position as the only business-based magazine in the industry.

  • Manager, Public Relations

    • Brogan & Partners
    • 2000 - 2002 (2 years)

    Brogan & Partners is an advertising agency located in Birmingham, Michigan. As the PR Manager, I was responsible for managing various public relations activities surrounding the grand opening events for Ford Field and the State of Michigan's "Click it or Ticket" and "You Drink. You Drive. You Lose." campaigns. In addition, I was responsible for the management and development of the public relations coordinator.

  • Account Executive

    • Marx Layne & Company
    • 1998 - 2000 (2 years)

    Marx Layne & Company is one of the leading PR firms in the Detroit area. As an Account Executive, I supported the PR initiatives of some of the agencies technology, restaurant and automotive clients.

  • Manager, Marketing | Training Coordinator

    • Infotronics
    • 1996 - 1998 (2 years)

    InfoTronics is a developer of time and attendance software systems. As their Marketing Manager, I was charged with overseeing their internal/external marketing initiatives and handling all event planning logistics. Prior, I served as the Training Coordinator where I handled the planning and set up for their software training classes.

  • Manager, Manufacturing Public Affairs | PR Manager, Ford Land

    • Ford Motor Company
    • 1993 - 1996 (3 years)

    Ford Motor Company serves as one of the top automotive manufacturers in the world. As the Manager, Manufacturing Public Affairs I handled all public relations activities for their manufacturing plants worldwide, which included public/media relations and local plant tours. As the Public Relations Manager for Ford Motor Land Development Company, I provided PR assistance to the Ford Land team, which included public/media relations, event planning and more.

Education

  • Madonna University

    • BA Journalism/Public Relations
    • 1989 - 1993

    Dean's List All 4 Years

Specialties

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