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Giorgio Armani Beauty

Art Director. Armani's first ecomm site for beauty products. CD and I took a risk and decided to do black which was unheard of for an ecomm site at that time. Client loved how it stayed true to the Armani brand. Had to sell to US team, French team, and then Armani himself. Won job over 5 other agencies. Nominated for a Webby.

William Lukach
Art Director - Digital Miami, FL