Working directly with owners to establish brand direction on all elements (online and offline) for new spirits brand with Timbaland as celebrity spokesman. For the website it was very important to convey the Timbaland/LeSutra lifestlye. Rather than a standard homepage with bottle and celebrity image and clever copy... We wanted to give the consumer fun and provocative media/content to share through social media. The homepage itself became more of a social-media aggregator showcasing everything happening around the brand and Timbaland at any given time. Working with a developer to establish a clean and responsive design was also very important given that the brand cannot afford to create multiple site versions and apps... yet need it to be easy to use/view across multiple gadgets and screen sizes.