Yvan is an accomplished creative professional with more than 18 years experience in the industry, from Tahiti to Afghanistan, North Africa, Europe and the Middle East. He is responsible for delivering creative TTL campaigns, and for being a key instrument in winning pitches. He worked on international brands including Danone, Tunisiana, Orascom, Etihad Airways, Saudi Airlines, Roshan, Sony, Ford, Samsung, Arla foods, Ariel, Meditel, Pantene and many others.
? CREATIVE CONSULTANT - Froggystyle
Creative consultancy in the MENA Region and Central Asia, mainly for TTL campaigns and pitches for clients like:
ICLDC, ADWEA, Tunisiana, Sprite, Danone Buiscuits, Nestle, Air Algerie, JW Marriott, McDonalds, Etihad Airways, Orascom, Portareef, Sorouh, Yahsat, Souq Al Bahar, Roshan…
Consultancy and support to established agencies such as: McCann (North Africa), JWT (Afghanistan), TBWA (Dubai and Abu Dhabi), Ogilvy (Dubai, Tunisia and Egypt), PLUG Communications (Dubai), French Vision (Abu Dhabi), GMASCO (Dubai), Intermarkets (Dubai)...
Abu Dhabi/Dubai, UAE - Kaboul, Afghanistan - 01/07 to date
? CREATIVE DIRECTOR - McCann Erickson
Head of one of the 3 creative teams of the agency, generating creative strategies and concepts on all media for major accounts in the region, such as Johnson & Johnson, Mobil, Tetra Pack, Aramex, Sony, Al Safi Danone, Steak House, Arab National Bank, Kingdom Holding, Paris Gallery, McDonalds, Carrier, Ford, Orbit, Samsung, Savola, VW, Quackers, Ulker, Dabur Vatika, Gazzaz…
Key instrument for pitching for strategic clients in Saudi Arabia including Emirates Bank, ART, ARLA Foods, Saudi Airlines, Gold Gym, Al Tazaj, Al Fozan, Al Jazeera Paints, Levitra, Lingo, City Stars, Carrefour, Emjoi, Bank al Bilad...
Riyadh/Jeddah, Saudi Arabia - 04/04 - 10/06
? Freelance ART DIRECTOR
Conceived and created ads and web sites for regional and international companies like UNIAL (exclusive distributor for Unilever in Algeria), Delta 360 (art foundry), Lythos (archeology), Vivi Bigoudi (hair dresser)...
Villard de Lans, France - 01/02 - 03/04
? ART DIRECTOR - Saatchi & Saatchi
Conceived and produced numerous campaigns (TV, outdoors, POSM, press, web…) for Procter & Gamble (Ace, Ariel, Pantene, Head & Shoulders) in North Africa, as well as for the mobile phone operator Meditel (Telefonica) and Algeriecom.com. Casablanca, Morocco - 05/00 - 10/01
? ART WORKER - Crayon De Soleil
Developed concepts and layouts for press advertising, brochures and photographic directions for Action 1 by 1 (advertising agency), Protecrea (online registration and insurance of creations), Pacific-Image (multimedia & photoengraving), Selection Reader’s Digests (book publisher)...
Paris, France - 01/99 - 04/00
? EDITOR / STUDIO MANAGER
SCOOP Communication Agency
Successfully implemented and organised a book publishing department within the company (formerly specialised in prepress). Developed the book catalogue. Actively participated in the management of the company. Controlled and participated in the production line, both on publishing and prepress. Monitored a network of sub-contractors in South East Asia (printers and photoengravers).
Papeete, French Polynesia - 04/91-10/98
TVCs on http://www.youtube.com/yvancg
Bangkok, Thailand
http://www.talents-of-afghanistan.com http://www.mypoutylips.com http://crayondesoleil.online.fr