Located in the Paris-Haussman department-store, this pilot stand rejuvenates brand image by combining two spaces in one.
The first area is dedicated to women care, using white and blue codes but also specific tools like trolley with 3 drawers for stock.
the second smaller area highligts men and body care prodcucts : specific men care codes use grey leather panels.
A water column combines a system that includes both backlighted background with an alternative bubble game reminding cell renewal.
The luminous canopy integrates 2 impactive brand signatures while subtly integrating women care, men and body care spaces.
Stand architecture is both inspired from Zaha Hadid architecture work and cell renewall, spirit of the brand.
Merchandising codes of the natural cosmetic brand are based on “Bio-design” spirit highlighting organic curves and special blue light.
Storage area is cleverly hidden behind a skin-care bay and is accessible via a door adjoining a big luminous visual "Aquasource".
The open structure combines a set of both curved and straight lines that guide and make the flow direction easier.
Best-selling cosmetics and new products are promoted through both specific panoramic niches and impactful panoramic light visuals
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BIOTHERM "Haussmann" Stand
Old architectural merchandising codes of this natural cosmetic brand were based on “Biodesign”: highlighting organic curves and special blue light, materialized in the shape of a signed-pillar column. visual impact is highlighted by a brand new
totem : the water column combines a system that includes both backlighted background with an alternative bubble game reminding cell renewal.
