Merchandising Tools BIOTHERM
Merchandising Tools BIOTHERM from Cyrille Mazars
Merchandising Tools BIOTHERM

How can we guarantee the success of the BIOTHERM brand in perfumery spaces representing 75% of the European market ? The B.A.S or “Blue Access System” offers standardized equipment easier to install : luminous blue backgrounds, removable light strips and shelf accessories ensure effective and exclusive customization of small spaces.
The success of BIOTHERM merchandising can be explained by its double visual impact : the instantaneous luminosity of backgrounds and blue light columns are specific to the brand's thermal universe ; walls with a clear and refined architecture and central islands with rounded corners whose whiteness illuminates the color codes and the universe of cosmetic range.
Classic merchandising equipment, skin-care gondolas are positioned between the “Blue Access System”, wall-mounted and architectural islands : product accessibility, highlighting new products, strong branding and large luminous visuals characterize these floating furniture.


The “Blue Access System": luminous blue backgrounds, removable light strips & accessories to assure effective and exclusive customization for small spaces.
Brand's thermal universe : clear refined architecture and central islands with rounded corners whose whiteness illuminates the color codes of cosmetic range.
Success of BIOTHERM merchandising can be explained by a double visual impact : an instantaneous luminosity with fresh backgrounds and blue light columns.
Men’s Merchandising skincare range use the same tools & strong signage codes of the cosmetic brand combining clear branding with an impacting blue light.
Floating skin-care gondolas : product accessibility, highlighting new products, branding impact and large luminous visuals characterize these floating furniture.
Skin Care & Complexion cosmetics “Permanent” POS displays : general testers, light bars, rotating displays ensure clarity, range products access and testing.
Launch new cosmetic products or perpetuate “star” products with “Non-permanent” POS as basic but efficient merchandising tools to “boost” cosmetic sales.
In department stores, these “temporary” architectures constitute major assets for promoting new cosmetics and future “best-selling” products.
L’ORÉAL Luxury Products headquarters reception hall : a specific space for the discovery of new products that can be compared to “non-permanent” podiums.
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Merchandising Tools BIOTHERM

How can we guarantee the success of the BIOTHERM brand in perfumery spaces representing 75% of the European market ? The B.A.S or “Blue Access System” offers standardized equipment easier to install : luminous blue backgrounds, removable light strips and shelf accessories ensure effective and exclusive customization of small spaces.
The success of BIOTHERM merchandising can be explained by its double visual impact : the instantaneous luminosity of backgrounds and blue light columns are specific to the brand's thermal universe ; walls with a clear and refined architecture and central islands with rounded corners whose whiteness illuminates the color codes and the universe of cosmetic range.
Classic merchandising equipment, skin-care gondolas are positioned between the “Blue Access System”, wall-mounted and architectural islands : product accessibility, highlighting new products, strong branding and large luminous visuals characterize these floating furniture.


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Cyrille Mazars
Interior Design Paris, France