You are the weakest link. Taken from the BBC television game show, the tagline denounced losers from the show. Here it contextualizes the international bias of woman as the lesser sex holding that femininity has little or no value and addressing the lack of equality or equal opportunity. Models: Jin Dai and Zhi Ling Location: Aqua Park Apartment Swayed to Engage: Donate to RAINN. Visit www.rainn.org/donate/ways-to-give to find out more.
May the odds ever be in your favor. As the motto for The Hunger Games trilogy, here it serves as a prayer mourning the loss of childhood innocence as political, social, and economic factors come to influence identity and fate within adulthood. Model: Marlowe Parker-Flynn Location: Marlowe's Home Swayed to Engage: Get involved with Big Brother Big Sister. Visit www.bbbs.org/site/c.9iILI3NGKhK6F/b.7722055/k.BFF1/So_many_ways_to_Start_Something_today.htm
Y. O. L. O. Birthed from within hip hop culture, the acronym standing for “you only live once,” speaks to trueness in identity, action, and choice. Here the phrase contextualizes feminism and empowerment for women’s rights. Models: Alison Johnson and Thomas Vause Location: FSU Mina Jo Powell Green Swayed to Engage: Donate to Zonta International. Visit www.zonta.org for more information.
#winning Made popular in light of Charlie Sheen’s psychological collapse, here the hashtag is contextualized in a non-hegemonic light advocating for the Queer community and protesting the Florida House bill, Same Sex Public Facilities (HB 583), which would make it a crime to use the bathroom of the opposite sex. Model: Janardana Hayton Location: FSU Wellness Center's Gender Neutral Bathroom Swayed to Engage: Sign the petition to protest HB 582. Visit www.change.org/p/say-no-to-florida-s-anti-transgender-bathroom-bill for more information.
I woke up like this. From the lyrics of Beyonce’s “Flawless” the idiom combats imaged-based sexual discrimination. Here it presents the gender binary and questions the dualism of identity as something all encompassing instead. Or perhaps it’s both? Model: Hemantika Mukherjee Location: Mansion at Govenors Park Swayed to Engage: Learn more about the gender binary at www.gsanetwork.org/get-involved/change-your-school/campaigns/beyond-binary.
That's hot. Coined by heiress, Paris Hilton the phrase gives a sexual connotation to any subject at hand. Here it contextualizes the artificial Western beauty-ideal and the commodification of people within capitalistic consumerism. Model: Aspen Brown Location: Unique Design, Monroe St. Tallahassee Swayed to Engage: Get involved with the Geena Davis Institute on Gender in Media. Visit www.seejane.org/about-us/get-involved/ for more information.
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Phazed: A Photo-Cine Project

Phazed is a photo-cine project that address issues of gender, sexuality, and human rights by taking pop culture idioms and re-contextualizing them into memes.

Why the photo-cine? French philosopher, Roland Barthes believed that photography reigned supreme in its ability to inform, surprise, and awaken desire as it acts as a historical artifact in inviting cognitive interactivity. Reversely, film theory often presents cinema as pure illusion that paradoxically informs and reflects reality. Thus, the photo-cine acts as a film still, providing pure spectacle that may be all to real.

Available
Freelance, Full-time
Amarin Cannon
Creative Content Developer Apollo Beach, FL