2D Mobile 9 x 20 Inches, Hoarding Size 30 x 18 Inches
To represent different food items for example, I have converted chillies in to “M” which represent chilli (very important ingredient of Pakistani food), bananas in to “I” whch represent irresistible food, assorted foods i.e. one piece of banana, a strawberry and a slice of watermelon from “R” which denotes richness, the third letter is “C” which is again written in the form of a watermelon denotes chatpatta, the fifth word is an H which is written in the from of a spoon, fork and a knife word is an “H” which is written in the “I” is written with a ginger, garlic and a clove all these words make the logo MIRCHI with the help of this symbolic logo, I have showed my point about all the things that the channel has and the different variety of food
Stationary!
Letterhead, Folder, Visiting Card and Envelope
Press Ad 2
Size 8.5 x 11.75 Inches
Magazine Ad
Size 6.5 x 15.5 Inches
Press Ad 1
Size 6.5 x 15.5 Inches
Posters
Size 15 x 36 Inches
The poster of this topic is in smart size which is good size for a channel. In the poster, I have different food dishes from which steam is airing and on the top, the steam is forming words such as munchi, crunchi, mazedar, ingredients etc
Calendar Size 10 x 20 Inches
The Calendar has six pages every page has the picture of a different food dish and a word is given with it’s meaning below this is and dates are given on a side
Tessiers
Size 8.5 x 11.75 Inches
Sign Pole "M"
Sign Pole "I"
Sign Pole "R"
Size 10x20
Sign Pole "C"
Sign Pole "H"
Sign Pole "I"
T-Shirt Mirchi
ID CARD TAG CHANNEL AND Mirchi Diary
Thesis Display Day from Manzar Akber Hall (Arts Council Building)
Mirchi's program / channel Logo
Size 9 X 12 Inches
Mirchi Logo created with vegetable / foods / fruits
Size 9 X 12 Inches
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Final Year Thesis Work
Thesis Display Date 5th February 2005.
The topic of my assignment is a food channel for the reason that proper nutritious diet is very important but unfortunately in Pakistan, who do not have any food channel of our own. The concept of my topic is “BENEFITS OF FOODS” and that is why the name of my channel is “MIRCHI” which means tasty or spicy foods, the other reason for choosing this name is that this word represents Pakistani food. Chilli is the taste of Pakistani food and for the introduction of this campaign, I have used the letters of the word “MIRCHI”
