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Coca Cola - Reality Bites Campaign

This was the last of my academic project and I was supposed to make a Major Ad Campaign on Coca Cola. The challenge for me was to make something different from the previous campaigns done by Coca-Cola and still maintain its reputation as the leading brand of soft drinks.

"Cheers to growing up"
The idea behind this campaign is although it is exceptional in it's taste and stands out from the others, Coca-Cola is just a soft drink and not any supernatural drink . It knows its limits. It has nothing kiddish or stupid about it.

Abhijeet Pathak
Designer / Illustrator New Delhi, India