Nova Refrigeración is a local HVAC service specialized in air conditioning installation, repair, and maintenance.
The objective of this project was to build a strong digital presence on Instagram and generate qualified leads through Meta Ads.
I designed a performance-focused social media system, combining strategic content, conversion-driven visuals, and clear calls to action. All assets were created with a mobile-first approach, ensuring clarity, readability, and fast decision-making.
In addition to organic content, I managed and analyzed Meta Ads campaigns focused on message-based conversions, achieving consistent inquiries, high reach beyond existing followers, and efficient cost per conversation.
This project demonstrates how strategic visual design and paid social campaigns can work together to drive real business growth.
