

A Cadillac for the boomer generation

Yacht theme ideations - Baby Boomers are known as the wealthiest, best-educated and most sophisticated of buyers. The exhilaration of freedom and adventure is seen in their love for the water. This is the group that can afford to have a yacht. Using this as my inspiration, my vehicle brings together the Boomers’ desire for luxury and their love of the water...
By implementing high-strength steels strategically around the greenhouse, I was able to provide safe protection for the passengers while maintaining the unique design aesthetics that promote the wants of the Baby Boomers.
With the advancements in high-strength steels, I was able to wrap around a two-layer hydroformed steel structure for the upper. It gave me the freedom to design a glass upper that frees the passengers of unnecessary structures and confinement.”

Ideations Continued

Ideations / Details

Ideations / Details

Refinement

Final theme established



Interior concept / structure


Interior concept / structure



Package proposal


Alias to Foam

Cadillac in a showroom

Showroom

Lifestyle advertisement of Cadillac Entourage

Panoramic windshield

sketches

Cadillac at NAIAS 2007

Cadillac at NAIAS 2007

Cadillac at NAIAS 2007

Cadillac at NAIAS 2007

CCS class of 2007 featured on AutoCar
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