A Cadillac for the boomer generation
Yacht theme ideations - Baby Boomers are known as the wealthiest, best-educated and most sophisticated of buyers. The exhilaration of freedom and adventure is seen in their love for the water. This is the group that can afford to have a yacht. Using this as my inspiration, my vehicle brings together the Boomers’ desire for luxury and their love of the water...

By implementing high-strength steels strategically around the greenhouse, I was able to provide safe protection for the passengers while maintaining the unique design aesthetics that promote the wants of the Baby Boomers.

With the advancements in high-strength steels, I was able to wrap around a two-layer hydroformed steel structure for the upper. It gave me the freedom to design a glass upper that frees the passengers of unnecessary structures and confinement.”

Ideations Continued
Ideations / Details
Ideations / Details
Refinement
Final theme established
Interior concept / structure
Interior concept / structure
Package proposal
Alias to Foam
Cadillac in a showroom
Showroom
Lifestyle advertisement of Cadillac Entourage
Panoramic windshield
sketches
Cadillac at NAIAS 2007
Cadillac at NAIAS 2007
Cadillac at NAIAS 2007
Cadillac at NAIAS 2007
CCS class of 2007 featured on AutoCar
Cadillac Entourage
Alequin, Alex
Industrial Designer at Cirrus Aircraft Duluth, MN