Jose Cuervo {packaging} - Jose Cuervo wanted to test and then produce a line of infused tequila for the premium 1800 brand. Sophisticated and innovative graphics and bottle treatments create a mystique that makes the new product stand out from all the other flavored liquor.
PETCO {packaging, photography art direction, guidelines} - Bold color coding by pet category and a sophisticated photography style enable consumers to make efficient, confident choices for their pet care needs.
Happy, healthy and engaged animals support the trusted leader positioning and create an approachable look and feel overall.
E-MART {packaging} - Unified by the emblematic wave, consumers can quickly pick out the E-MART brand amongst the mass of products on shelf. The wave is an easy to recognize architectural element, supported by rich photography and a system of textures that provide flavor and category cues for the consumer.
Sur La Table {packaging} - Sur La Table's private label products needed to stand out amongst the many other brands they carry in their stores. A sophisticated look and feel and a brand focused treatment enable instant recognition across all SKUs.
KFC {packaging} - Dining at KFC China is considered more than just a stop for fast food, it's a dining experience. KFC China wanted to energize its look and appeal to younger consumers. Bold graphics and a modern treatment of the Colonel all work together to create a solution that aligns with the style and sensibilities of their target audience.
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Packaging