These concepts were created for Budweiser’s new release in Italy. The concepts were made to be unisex in order to appeal to a broader audience.
The concepts shown here were drafted for Compari, a United States based liquor company. These concepts were also presented in unisex much like the previous Budweiser concepts for Italy.
Aerol Spiritz is another brand under Compari’s umbrella. The images shown here represent yet another unisex concept for summer wear.
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Fashion Wear
My creative director had requested that I create a set of mock ups for each client that asked for new, unique, and contemporary styles with edgy qualities integrated into the designs. The clients wanted the designs to stand out and be fashionable for younger consumers who were to attend various events.
Clients
ABInbev and Campari
Credits
Company: ADM Promotions U.S
Creative Director: Chris DeMusis
Designer: Alicia Giacoia
