Alicia Hugen

For this yoga studio, I wanted to build a brand identity and logo grouping that communicated the ease and openness of the community. I chose handwriting for the company name in all caps to convey a strong yet very human feel. The graphic is simple enough to be put on anything, and clearly visualizes the company name.

• Art Direction
• Graphic Design
• Hand Lettering
• Product Design
• Print Design
• Apparel