Personal Brand Identity Project
Personal Brand Identity Project from Alissa Graham
Personal Brand Identity Project

This was one of the most challenging projects that I was presented with throughout my time at Langara's Design Formation Program. To come up with a logotype that would represent myself. I took the initial inspiration from chaos formed from structure and assembled a shape from randomly colouring in parts of a grid. I chose the final symbol because it can be rotated and look different in it's different angles as a reminder to look at design from different angles to see something new. I chose the colour palette because the contrast and bright colours was similar to the standard CMYK of print, but also because they were all very different, which much like the changing shape of the symbol represents the different ways of viewing design.

The final logotype was done using the Century Gothic typeface, which was chosen due to it's extremely rounded nature which contrasted the harsh angles of the symbol.
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The final logotype shown in both grayscale and colour, as well as the symbol scaled down to both 1-inch and 2-inches to show legibility.
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The final proportions that were chosen for the logotype and how it relates to the name.
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The letterhead that would be used for my brand. I chose to mimic the grid that I used to create the symbol as a graphic piece to emphasize the structure that I used to create such a "random" symbol.
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These are variations of my business card showing the symbol in its different angles.
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Iterations of other forms that I created from the grid and the colour palettes that I was choosing between.
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Iterations of how I wanted my symbol to look like and deciding what font would look strongest.
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Iterations for business cards using the symbol to different scale, opacity, and angles.
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Personal Brand Identity Project

This was one of the most challenging projects that I was presented with throughout my time at Langara's Design Formation Program. To come up with a logotype that would represent myself. I took the initial inspiration from chaos formed from structure and assembled a shape from randomly colouring in parts of a grid. I chose the final symbol because it can be rotated and look different in it's different angles as a reminder to look at design from different angles to see something new. I chose the colour palette because the contrast and bright colours was similar to the standard CMYK of print, but also because they were all very different, which much like the changing shape of the symbol represents the different ways of viewing design.

Alissa Graham
Design Student Vancouver, Canada