This is the UX Strategy directing work in this redesign. It is based on team mate discussions and their interpretations of web tracking and customer feedback data.
IDEA A: To make it simple to decide to take a trial, Idea A explains the product benefits in 3 bullet points and goes over the two upgrade products available.
PRO: It is simple, visually.
CON: Info may feel scant an un-compelling. Immediately asks the visitor to refocus on upsell products. Also, highlighting coaching may imply complexity.
IDEA B: To make it simple to decide to take a trial, Idea B explains the product benefits in 3 bullet points with graphic icons and keeps content topics limited to the main product.
PRO: It is simple, visually. The user isn't asked to focus on other products.
CON: May not have enough info.
This is an inventory of the pages in the adaptive clickable wireframe made for the winning idea.
See https://launchpad.animaapp.com/CBwsgrs
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Interactive Prototype
These are A/B prototypes representing two different tactics to deliver on a strategy to raise the number of paid Trials by improving major screens on the purchase site.
A clickable wireframe is at https://launchpad.animaapp.com/CBwsgrs
IDEA A: Give an overview of all 4 benefits offered by the company, MarketSmith, 2 upgrades and coaching.
IDEA B: Focus on explaining what to do with the MarketSmith tool. Mention coaching at the end.
