Task 1: "Select an automobile model to customize and configure."
The final design.
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Usability Test

This is a Stakeholders' Summary deck for a Usability Test I performed for Honda's Build and Price Tool.

automobiles.honda.com

I spotted and confirmed a large 'sales leak' design issue: It's very common for Honda customers to be looking to save money on THIS year's car models right after NEXT year's models come out...and they could not find this year's models.

Data Worksheet and Raw Data sample are at the end. Design Team deck going over my design recommendations and Test Prep materials not shown. If you need these details, I will get them to you.

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Alyssa Ruzicka
User Experience / UI Design / User Research / Strategy Los Angeles, CA