I choose to create a retail space within a shipping container so it could be easily transported from a baseball stadium, to a US open surfing tournment on the beach,
or anywhere the brand could be represented.
Within my design, I used mainly electronic elements so the brand, or logo representing the the booth, could be easily changed. For example, if the container was set up at a
Boston Red Sox game the user wouldn’t want to see a New York Yankee
logo floating around on the screen.
The floating touch screens act as points of purchase for the space.
They use the New Era website which allows the user to order a stock hat, or create his own. The large touch screen on the far right wall is a historical timeline of the company
and highlights the many achievments for New Era.
Other feature of the design are a DJ booth, and reclaimed plywood floors.
