Amy Pinney Hirtzel

Client: Old Forester
Company: Brown-Forman
Art Director: Dac Austin
Summary: These concepts were explorations of the label design for Old Forester's Ready-To-Drink Mint Julep. This product is sold for a limited time each year in the months leading up to the Kentucky Derby. The bottle's neck wrap features a painting created by a local Louisville artist. Our main objective was to create a label that stood out on the shelves as a special edition, but also fit well with the familiar family of Old Forester bottles already in stores.

Cheers!

• Packaging Design
• Graphic Design
• Branding & Corporate Identity