RITA is a backpack company underdevolopment based in California. I worked in paralel with them to define the lifestyle of the brand and create their first collection of backpacks.
We analyse the market and studied our target in order to create a proper briefing of the 3 different types of bag that RITA requested.
After obtain the final designs we are still working on the development of the final pieces

Ana Rubio
Product Designer en The Footsoldiers Design Consultancy Barcelona, Spain