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Rigorous identity study for a data-mining firm, from initial research to final product (read more)
Beginning with questions, I interviewed the three figureheads of the company to understand exactly what they each did, the how and the why. Then I looked at different ways to unify their collective energies into a visually dynamic image that shared the triangle, which was their former identity. Thus we communicated a sense of collaboration and energy which better defined what the organization did.
