Case Logic Rebrand Photo Shoot

In 2014 the Case Logic Brand was overhauled in partnership with local Boulder firm, Moxie Sozo. A weeklong photo shoot in San Francisco was planned to create lifestyle imagery that would set the tone for the new branding going forward. Responsibilities included full planning for shoot, agency and model selections, travel arrangements, photographer selection, budgeting, and art direction in San Francisco for shoot.

Photography by:

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Ariana Schiff
Packaging Designer | Producer | Art Director Boulder, CO