I had the honor of leading development on a brand new segment for Peppa Pig: 6 inch dress-up dolls, made for little hands. Through research and teamwork with over 50 teammates, I developed a system that's expandable and swappable too. The latest and greatest? Peppa can now wear butterfly wings! Keep an eye out for our next product releases coming in Fall 2026.
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Peppa Pig Projects (updated early 2026)

I'm currently the lead designer on Peppa Pig hardlines at Hasbro! I've worked on our core 3 inch scale world, and had the opportunity to develop an entirely new 6 inch dress-up scale and system. Through plenty of teamwork & partnership, we developed a can-do system for little hands that fills a major whitespace in the preschool market: dress-up dolls. The line continues to expand yearly with exciting new offerings, just like the 3 inch line!

Ashlie Meyer
Toy Designer Los Angeles, CA